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Rhetoric of Au Pair Websites

This Prezi is a rhetorical analysis of the differences in how sanctioned and unsanctioned childcare websites construct the image of the nanny/au pair.

Anna K. Schultes

on 24 April 2010

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Transcript of Rhetoric of Au Pair Websites

12 Sanctioned Sites
Agent Au Pair
American Cultural Exchange American Institute for Foreign Study Au Pair Foundation, Inc. Au Pair International, Inc. AuPairCare, Inc. Cultural Care, Inc. Cultural Homestay International Euraupair Intercultural Child Care Programs
Expert Group International Inc.
InterExchange Au Pair USAuPair, Inc. Thousands of Unsanctioned
"Match.Com"-type Sites like:
AuPairs.com Nanny4Hire What will your search for
au pairs come up with? Sanctioned Sites Unsanctioned Sites What type of audience is
constructed by these websites?

*for mothers or young viewers?
*lower middle class
*focus on cheap cost of au pair work
*'facebook' of au pair sites - potential
for illegal matchings

focus on upper middle class families and au pairs
established nature of au pair work
government protection granted through So....the profiles of au pairs
attract varying audiences...which
means: Unsanctioned
=> Potential
Exploitation of the au pair and/or illegal activity Unsanctioned Sites Sanctioned Sites visa application process
Full transcript