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Kara Prezi_v4_21_01_15

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John Barlow

on 21 January 2015

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Transcript of Kara Prezi_v4_21_01_15

eCommerce Update
Key Objectives
Summary
- Build a department and project team with
- Establish new ways of working across National
- Conducted rigorous tenders for technology
eCommerce
Fulfilment
START
FINISH
eCommerce Business
...and grocery is even more complex
eCommerce Business
User experience
What Aldi wants to get out
of the website
What our customers want to
get out of the website
A combination of art and science. Encompassing layout, visual design, text, brand and interaction.
THE ONLINE STORE
Rejection
Substitution
Routing
Scheduling
Traditional Regional Functions
Trading
Finance and Admin
Forecasting
Ordering
Range
Management
Reporting
Customs
and
Duty
Setup
Setup
Creating
product
Building
Pages
Copy
Images
Video
Cross sells /
Up sells
Day to day management of the site
relevant eCommerce and Aldi experience
and International departments
and delivery partners
- Build a department and project team with
relevant eCommerce and Aldi experience
- Establish new ways of working across National
and International departments
Next Steps
- Conclude 3rd party fulfilment tender and set up
operations
- Finish the detailed planning and begin the build
- Conclude 3rd party fulfilment tender and set up
operations
phase
- Design new business processes and manage
change
- Finish the detailed planning and begin the build
phase
- Future proof our business by building a
eCommerce capability
- Develop an internationally scalable eCommerce
technical solution
- Future proof our business by building a
eCommerce capability
- Design an online trading approach aligned to
our stores
- Develop an internationally scalable eCommerce
technical solution
IT
Develop proposal for future operation when rolled out Internationally
How?
Close collaboration / decision making - common goals
Using International partners where appropriate
Co-location in UK during key stages, NIT, eCommerce,
Existing Internal IT systems
Search
and
Navigation
TRADING ONLINE
Responsible for:
Building a team
Developing internal capability to run the ecommerce site
Developing the Customer proposition
Relevant to the market but true to ALDI values of simplicity v quality
Designing Business Processes
Lean operation using trusted
3rd Parties where appropriate
Leveraging Existing Business Value
Exploring options to extend online
range through IB
FULFILMENT
- Do we know the end destination for
eCommerce fulfilment?
- If so do we have the time and
expertise to build a solution?
What do we have now?
IIT, Systems Integrator
Product
Brush Starter Kit
Different brush head types
3 Sizes
Travel brushes
1 x product - Interdental Sticks
START
FINISH
High Experience within specific areas
Better Service and Quality
Core Competence and Management Time

Dealing with Rapid Growth
Access to shared Network and Assets

Reduce Investment

Why Outsource?

START
FINISH
Third Party Selection Process
Our Fulfilment Partner
Stage 1 = 14

Stage 2 = 8

Stage 3 = 3
START
FINISH
Implement Solutions
START
FINISH
Reduce Costs
Improve Service
Integrate
Benefits to
Create blueprint for ALDI worldwide
Propose, Plan and Develop In-house Solution
Regional logistics
Customer Conversion
Customer Insight
Order Management
Product Management
Delivery & Returns
User Experience
Service
Finance
Merchandising
eCommerce
NIT
BUSINESS
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making and flexibility
Business leading functional
requirements
IIT
NIT
BUSINESS
IIT
Best in Class eCommerce system
Commercially appropriate for UK
Quick Decision-making and flexibility
Business leading functional
requirements
Develop eCommerce capabilities
in IIT
Long term international scalability
Fit with future international landscape
Use of existing International partners
360
0
ALDI Website
ALDI Website
ALDI Website
ALDI Website
What do we need?
Existing Internal IT systems
In House Fulfilment
Regional Logistics
eCommerce Logistics
Case Pick
Pallet Pick
Locations
Serves Stores
Pallet Delivery
to Store
Unit Pick
Multiple Pick
Bins
Customer
Facing
Parcel Delivery
to Customer
Full transcript