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The Life and Times of Saul Bass
Transcript of The Life and Times of Saul Bass
American Graphic Designer/ Film Maker
Style & Time Period
A mid 20th century minimalist designer, Bass became well known for his
looking art and typography.
Often incorporated the use of
geometric shapes/ symbols
in his work
Not only did Bass participating in the making of several minimalist posters throughout his career, but contributed to the relevance of title sequences and the text therein.
Bass' Contributions to Design
Works of the Infamous Bass:
Overall Critique of Bass' Work:
May 8, 1920 – April 25, 1996
Born in the Bronx, New York, 1920 to Eastern European Jewish Immigrant parents
Studied part time at the Brooklyn College during high school
During college, Bass attended night classes at Art Student's League, Manhattan- where he studied under György Kepes, a well respected expert in the functional Bauhaus aesthetic.
After moving to California, his career took off in Hollywood and his work with title sequences made them an essential part of the movie experience
Bass and his wife Elaine Makatura had 2 children, Jeffrey and Jennifer
Died at the age of 75 from Non-Hodgkin lymphoma
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
Not only is Bass the creator of several identifiable corporate logos we see today such as those of AT&T, Bell Telephone, Warner Communications, Fuller Paints Quaker Oats, Dixie, Kleenex, Lawry's Seasoning Salt, Dixie, United airlines and the American Girlscouts, but the longevity of the average lifespan of some of his logos is quoted to be 34 years and counting.
Bass also designed several movie posters for films such as
Big, Goodfellas, Casino
and an undistributed poster for
Was commissioned for several Academy Award presentations as well as the1984 Los Angeles Olympic Games. Also made poster designs for Alfred Hitchcock.
Overall, Bass' simplistic, modernist style is extremely humanistic and has a realistic, handmade feel to it that is quite fun. Although fun and full of quirky personality, Bass' does an excellent job of of keeping his work tasteful and classy by incorporating the use of geometric shapes in his works, which keeps his out of the box subject matter nice, neat and organized looking. With his repetitive method of combining simple shapes and bright colors, Bass does an excellent job bringing the viewer in with just enough content. Bass'' work could best be described as unique, tasteful and inspiring, as many have imitated the stylistic methods of his work, and still continue to do so today.
Anatomy of a Murder, 1959
North by Northwest, 1959