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Brogues

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by

Haley Cohen

on 1 August 2013

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Transcript of Brogues

Ambassador Program
A Magnificent Seven Production
Nathan Bohannon, Haley Cohen, Natalie Fondriest,
Lucia Gioiello, Tina Hoang, Theresa Huffman, & Hayley Nerenberg

Consumers
Product
Cultural
Retail
Social Media
Trend Forecast
Digital/Mobile
Identities
the trendsetter
the scholar
the aspiring executive
the peacock
Website & App
Pop Up Shop
Marketing Timeline

Global
May 2014
June 2014
August 2014
July 2014
April 2014
Twitter & Facebook
YouTube
Pinterest
Blog

White Space
Competitors
Mass Customization is the
Future of Consumer Products
Customizable Footwear
the young creative
Unisex Footwear
Cole Haan
Sperry Top-Sider
Toms
MAN-TAILORED
MUST-HAVES
BROGUES 3 Year Plan
Product
International Online Store

Charity/Celebrity Collaborations

Flagship Store

$10 m
Pop Up Shop

Press/Editorial Exposure

College Ambassador Program

$3.5 m

US Online Store

Social Media Blitz

$1.4 m
Y1
Y2
Y3
Ambassador Program
Generation C
Full transcript