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Jack Daniel's

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by

Camila Goico

on 16 April 2014

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Transcript of Jack Daniel's

Jack Daniel's
Quien es Jack?
Jack Daniel's Tennessee Wiskey
Su preparación
Jack Daniel's ¨Old No. 7¨
Para ti que representa
Jack?

Misión

Producto
Precio
Estimado por botella
$1,050 / 1,324
Estimado por trago
200/ 400

Plaza
Promoción
Publicidad
#jackdanielsrd
Eventos
Promoción en ventas
Relaciones Públicas
Segmentación & Posicionamiento
Resultados de las encuestas
FODA
Jack Daniels
Fortalezas
Oportunidades
Debilidades
Amenazas
Análisis de la competencia
Producto comparado
Producto sustituto
Recomendaciones
Gracias!
Camila Goico
Diana Vargas
Angel Tabar
Enrique Garcia
Carlos Guitierrez
Your friends at Jack Daniel's remind you to drink responsibly.
Visión
Valores
1) 100% si bebe alcohol

2) a) Cerveza 23.25%;
b) Ron 30.23%;
c) Wiskey 39.53%;
d)Vodka 6.97%

3) a)Ron
-Brugal: 12.5%
-Barcelo: 81.25%
-Macorix: 6.25%

b) Cervezas
-Presidente: 100%
-Brahama: 0%
-the one: 0%
-Bohemia: 0%


4) a)semanal: 26.66%
b) quincenal: 33.33%
c) mensual: 30%
d) especiales: 10%

5) a) restaurantes/bares: 9.37%
b) licoreras: 62.5%
c) discotecas: 15.62%
d) supermercados: 9.37%
e) colmados: 3.12%


a6) a) fuerte: 12.5%
b) no muy fuerte: 53.12%
c) viejo: 34.37%

7) a) precio: 28.57%
b) marca: 65.71%
c) lugar: 6.25%

8) cuantos conocen jack daniels: 36.66%

9) a) si: 66.66%
b) no: 33.33%

10) un average de RD$3,000 por botella
Linea de producto
Ciclo de vida
Empaque & Botella
1-Fermentación

2-Destilación

3-Suavización al carbón

4-Reposo

5-Envasado
c) Whiseky
-Chivas Regal: 33.33%
-Jack Daniel's: 4.16%
-Johnnie Walker: 41.66%
-Dewar's: 4.16%
-Buchanan's: 16.66%

d) Vodka
-Stolichnaya: 30%
-Grey Goose: 40%
-Absolute: 20%
-Eristoff: 10%
"Every day we make it, we'll make it the best we can." - Jasper Newton "Jack" Daniel
Segmentación psicográfica
Full transcript