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Transcript of Smiggle
Founded in 2003
Stephen Meurs and Peter Pausewang
In 2007 - became a subsidiary under The Just Group
Operates in the stationery retail goods industry
Global expansion in Asia and UK
Market-oriented in the industry
Tweens or young children
Innovation and design
Keeping up the pace in the environment
Operates in a highly competitive environment
Barriers to enter the industry are low
Changing sociocultural demands and economic trends
Main competency is through innovation and design of products and services
In-house development - all operating activities including R&D, marketing, merchandising, human resources.
Different international markets and country regulations
Focused on expansion and product development and not on other area
Lose focus on goals
Become more sales-oriented rather then market oriented
Further resource leveraging in other areas, especially with technological resources.
Including purchasing software applications, art creation computer programs.
Outsourcing operating activities including: marketing, merchandising, finances.
Utilise technological resources - developing software programs and applications
- It would involve
tech trained staff
hardware resources availability/investment
coordination of other departments (horizontal), and with product development, consumer participation and communication.
Lack of networking relationships with other businesses
Hard to keep up with innovations and require large investments to do so