Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Smiggle

Strategic Management Presentation
by

Jim Tsao

on 1 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Smiggle

Jim
Tsao

Teagan
Naidu

Mitchell
Campbell

Doris
David

MY SCRAPBOOK
PRIVATE
MY SCRAPBOOK
PRIVATE
Company Information
Current Strategy
MY SCRAPBOOK
MY SCRAPBOOK
PRIVATE
PRIVATE
External Analysis
Internal Analysis
Key
Strategic
Issues

Issue 1
Issue 2
Issue 3
Thanks
For
Listening

What are
our Options?
Option 2
Recommendation
MY SCRAPBOOK
PRIVATE
MY SCRAPBOOK
PRIVATE
Option 1
Founded in 2003
Stephen Meurs and Peter Pausewang
In 2007 - became a subsidiary under The Just Group
Operates in the stationery retail goods industry
Global expansion in Asia and UK
Market-oriented in the industry
Tweens or young children
Innovation and design
Keeping up the pace in the environment
Operates in a highly competitive environment
Barriers to enter the industry are low
Changing sociocultural demands and economic trends
Main competency is through innovation and design of products and services
In-house development - all operating activities including R&D, marketing, merchandising, human resources.
In-House Development
Resource Limitations
Different international markets and country regulations
Focused on expansion and product development and not on other area
Strategic Focus
Lose focus on goals
Become more sales-oriented rather then market oriented
Further resource leveraging in other areas, especially with technological resources.
Including purchasing software applications, art creation computer programs.
Outsourcing operating activities including: marketing, merchandising, finances.
Utilise technological resources - developing software programs and applications
- It would involve
tech trained staff
hardware resources availability/investment
coordination of other departments (horizontal), and with product development, consumer participation and communication.
LeverageAvailable Resources
Intangible Resources
Tangible Resources
Human resources
Lack of networking relationships with other businesses
Hard to keep up with innovations and require large investments to do so
Full transcript