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Snapchat

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by

Cynthia Fang

on 24 April 2015

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Transcript of Snapchat

5
SNAPCHAT
1
PATENTS
SINGLE MODE VISUAL MEDIA CAPTURE
Filed August 2012
Granted April 2013
19 Claims


EVAN SPIEGEL
ROBERT MURPHY
REGGIE BROWN
EILEEN DAI, CYNTHIA FANG,
DAISY HU, DAISY ZHENG
BOARD OF DIRECTORS
EVAN SPIEGEL
ROBERT MURPHY
MITCHELL H. LASKY J.D.
MICHAEL M. LYNTON
FOUNDERS
(CEO)
(CTO)
2
7 ROUNDS
12 INVESTORS
FUNDING
MAY 1, 2011
CUSTOMERS
MILLENNIALS
FEMALES
3
4
Competitors
$485K SEED
$125M SERIES A
$80M SERIES B
$20M SECONDARY MARKET
$50M SERIES C
$485M SERIES D
$200M SERIES
$848 MILLION
LIGHTSPEED
VENTURE PARTNERS
SVA ANGEL, BENCHMARK

TENCENT, GENERAL CATALYST PARTNERS, INSTITUTIONAL VENTURE PARTNERS (IVP)

COATUE MANAGEMENT
AUGUST CAPITAL, YAHOO!, GIC, KLEINER PERKINS CAUFIELD & BUYERS
ALIBABA

SEED
SERIES A
SERIES B
2ND
SERIES C
SERIES D
SERIES E
Expansive
and
Rapidly Growing
FACEBOOK POKE
FACEBOOK SLINGSHOT
INSTAGRAM BOLT
TECHNOLOGY
6
LAWSUITS AND DISPUTES
“Tap and hold for video” patent
Conflict with Mojo Media
Filed for similar patents 19 days apart
Snapchat granted patent in April 2013

Filed August 2013
Granted December 2014
9 Claims

APPARATUS AND METHOD FOR ACCELERATED DISPLAY OF EPHEMERAL MESSAGES
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PTXT&s1=snapchat&OS=snapchat&RS=snapchat
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=2&f=G&l=50&co1=AND&d=PTXT&s1=snapchat&OS=snapchat&RS=snapchat
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=3&f=G&l=50&co1=AND&d=PTXT&s1=snapchat&OS=snapchat&RS=snapchat
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=4&f=G&l=50&co1=AND&d=PTXT&s1=snapchat&OS=snapchat&RS=snapchat
http://www.businessinsider.com/how-lightspeeds-jeremy-liew-invests-in-startups-like-snapchat-2013-12
http://www.businessinsider.com/snapchats-monthly-active-users-may-be-nearing-200-million-2014-12
http://www.independent.co.uk/life-style/gadgets-and-tech/news/the-23yearold-snapchat-cofounder-and-ceo-who-said-no-to-a-3bn-offer-from-facebook-8940433.html
http://thenextweb.com/apps/2014/12/04/facebooks-slingshot-hits-2-0-isnt-dead-yet/
http://appleinsider.com/articles/14/07/29/instagram-launches-snapchat-competitor-bolt-in-select-markets-us-not-included
http://www.businessinsider.com/snapchats-monthly-active-users-may-be-nearing-200-million-2014-12
http://www.businessinsider.com/a-primer-on-snapchat-and-its-demographics-2014-7
http://www.emarketer.com/Article/Want-Reach-Millennials-Say-Hello-Snapchat/1011871
http://techcrunch.com/gallery/a-brief-history-of-snapchat/
http://techcrunch.com/2014/08/14/snapchat-patent/
http://www.theverge.com/2014/5/9/5700732/facebook-poke-is-dead-and-so-is-facebook-camera
http://mashable.com/2014/05/09/rip-facebook-poke/
The figure above displays the process behind Snapchat’s unique video and photo capturing capabilities.
REFERENCES
Facebook Attempt #1
Snapchat Clone
Short Lived
Facebook Attempt #2
Original idea scrapped
Snapchat Stories in feed form
Streamlined User Interface
Overseas Launch
Bolt
Full transcript