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Elon Musk: The Real Iron Man

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by

Mahdi Tamizifar

on 13 October 2015

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Transcript of Elon Musk: The Real Iron Man

Elon Musk: the Real Life Iron Man
From Mind to Market
Realization of Childhood Dreams
The Real Iron Man
Always a Step Ahead
#15
by Forbes - $13.6 Billion
PayPal
Online Financial Service and Email Payment Company

Founded: 1999

Bought: by Ebay in 2002

$1,5 Billion
SpaceX
Space Exploration Technologies Corporation

Founded: 2002
Zip2
Website that Provided Online Content Publishing Software
Founded: 1995 with Brother
Bought: By AltaVista in 1999
$306 Million in Cash + $34 Million in Securities
Outline:
1.
Introduction
5.
Tesla
2.
Zip2
6.
SolarCity
3.
PayPal
7.
Hyperloop
4.
SpaceX
8.
Conclusion

Born: 1971, South Africa

Nationality: American, Canadian, South African

Background: Physics & Economics

Focus: Space, Internet & Clean Energy
Introduction
Age of 12:
"Blastar"
Game
Drivers of Success
Fast Growth of the Internet
Fast Computer Technology Development
Fast Growth of Number of PC-Users
Low Competition
High Personal Interest in IT-Technologies
Obstacles Faced
Pioneer

No Inclination of Key Players to Cooperate

Skepticism of Users
Role of Chance and Certainty
Not a Chance But Negotiation Techniques
Interesting Element
Best Timing to
Enter/Exit
the Market
Drivers of Success
Wise Choice of Partner (Confinity)

Just in Time (Need on the Market)

Low Competition

Practical/Easy to Use/Secure - Unification of Needs
Obstacles Faced
X.com
- Bad Name!

Disagreement on Strategy & Management Between 2 Teams

Skepticism of Users

Promotion for 2 Different Markets:
Virtual Vs. Real Money
Role of Chance and Certainty
High Certainty
Interesting Element
Best Timing to
Enter/Exit
the Market
Immediate Start of the Next Project
Drivers of Success
Lowering Space Transportation Costs
Need on the Market
Heritaged Technology
High Motivation (Inspiration)
Reputation (NASA as a Partner)
American People's Advocacy due to Patriotism
Redefinition of the Roal of Spaceflights (Potential)
Obstacles Faced
Bureaucracy
New Players are Hindered to Enter this Market
State Issues
Low Competitiveness of Large Corporations
"Space is Hard"
Financial Crisis
Low Possibility to Get Profit
Too Futuristic (Mars Colonization)
Role of Chance and Certainty
Chance: Important Role

3 Failed Flights

1 More Failure =
NO
SpaceX &
No
Tesla!
Interesting Element
Realization of Childhood Dream
Tesla
Serial Manufacturer of Electric Vehicles

Founded: 2003 by Martin Eberhard & Marc Tarpenning

Co-Founder: Since 2004
Drivers of Success
Minimization of Oil Burden
Awareness of Environment
Government Policy
Attractive Design and Characteristics
Renewal of the Team
Efficient Cut of Costs
Obstacles Faced
Lack of Technology
Management Failure (Twice More Expensive)
Postponement of the Release (>1 Year)
No Infrastructure
Alternatives on the Market
Financial Crisis
The American's Way of Life
Divorce
Role of Chance and Certainty
Certainty High (USA Aim - Reduction of Greenhouse Gases)

Chance: High (e.g BP Failure in the Gulf of Mexico)
Interesting Element
Close to Bankruptcy
Powerwall: Rechargeable Lithium-Ion Battery
SolarCity
Provider of Solar Power Systems for Houses, Business and Governments

Shareholder: Since 2006
Drivers of Success
Awareness of Environment (Renewable Energy Is Trendy!)
Government Support in Some Countries
Free and Endless Source of Energy
Assurance in the Company's Prospects
Reputation
Obstacles Faced
Lack of Awareness about Solar Power

Very High Competition

High Initial Investment

Too Expensive Without Subsidies

Geography and Weather (Climate)
Role of Chance and Certainty
Certainty: High (USA Aim - Reduce Greenhouse Gases)
Interesting Element
Cross-Links with Tesla Motors (Electric Vehicle Chargers)

"Musk Effect"
Hyperloop (Concept)
Solar-Power High-Speed Transportation System Driven by Linear Induction Motors and Air Compressors

First Mention: August 2013

Fifth Mode of Transportation
Drivers of success
Alternative of a High-Speed Railroad (San Francisco - Los Angeles)
Environment-Friendly
Heritage of Other Musk's Companies
Motors & Electronics: Tesla
Solar Panels: SolarCity
Materials Tested in Space: SpaceX
Obstacles faced
Pioneer
Limited Market (Climate, Geography)
Lack of Infrastructure
Too Futuristic
Huge Initial Investment
No Room for Failure - People's Security
Role of luck and certainty
Certainty: High (USA Government Support)
Interesting element
Hyperloop Design is Open Source
Chasing a Dream of Creation a New Transportation System
Proudly Presented by:
Cédric Hiltbrunner

Maria Kuleshova

Mahdi Tamizifar
B2B Hightech Marketting Class

(Prof. Calisti)
Full transcript