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Tobacco 101 for Marketers 2013

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Becky Rubenstein

on 3 June 2013

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Transcript of Tobacco 101 for Marketers 2013

What's in a cigarette? Where do truth facts come from? Becky Rubenstein
brubenstein@legacyforhealth.org Big T Marketing tobacco kills when used as directed other tobacco products little cigars,
cigarillos,
large cigars Marketer training
April 4, 2013
New York, NY tobacco 101 Government
Reports Tobacco industry
documents Peer-review
journal articles NOT from:
Wikipedia
Other org's websites
Our brains In 1998, one tobacco company discussed “covertly” contacting graffiti artists to create ads for their products in urban areas. Now Big Tobacco’s ruining lives AND art? Nice. To draw public attention from the dangers of secondhand smoke in 1987, Big Tobacco thought they might try to “create a bigger monster (AIDS). Smoke Nicotine Filters 7,357 chemical compounds in cigarette smoke
Hundreds are toxic
69 cause cancer Natural American spirit Website "We have then, as our first premise, that the primary motivation for smoking is to obtain the pharmacological effect of nicotine" -Philip Morris "The secret to Marlboro is Ammonia"
-1998 Brown and Williamson report "All cigarettes cause cancer, lung disease, heart attacks, and premature death - lights, low tar, ultra lights, and naturals.
There is no safe cigarette.”

-Corrective statement ordered by the U.S. District Court, 2006 "Today's teenager is tomorrow's potential customer...the smoking patterns of teenagers are particularly important to Philip Morris"

-Philip Morris report, 1981 Some Tobacco Marketing Restrictions No TV or radio ads
No cartoons
No ads on billboards,arenas,transit
No brand names for stadiums or arenas
No sponsorship of events with a youth audience
No payments to promote tobacco in movies,
video games or live performances
No free samples of CIGARETTES $23 million PER DAY #1 spending category =
Price discounts to retailers to keep cigarettes cheap Coupons: email, web, direct mail Web - games, giveaways Point of Sale Latina Magazine 2002 Maxim Magazine, 2004 Portland, OR bar promotional
event, 2007 (Camel No 9) As part of a 1982 report on how to "get a foothold into the young black menthol market," they said they'd need a brand "with a, short easily pronounced name" 443,000 Americans
die each year from tobacco related disease This number is greater than the number of deaths from AIDS, alcohol, car accidents, murders, suicides, drugs, and fires combined This comes to 1,200 deaths PER DAY This # includes nearly 50,000 who die from secondhand smoke caused disease 1 in 3 youth smokers will
eventually die from tobacco-
related disease
Smoking CAUSES
lung cancer, laryngeal cancer, oral cavity and pharyngeal cancers, cancers of the esophagus, stomach, pancreas, trachea, bronchus, cervix, kidney, and bladder. Ischemic heart disease, other heart disease, cerebrovascular disease, atherosclerosis, aortic aneurysm, other arterial disease, pneumonia, influenza, bronchitis, emphysema, chronic airway obstruction, short gestation, low birthweight, respiratory distress syndrome, sudden infant death syndrome, and burn deaths. #1 cancer killer
Approx. 85% from smoking Questions? Internal Memo:

"Studies of clinical
data tend to confirm
the relationship between heavy and prolonged tobacco smoking and incidence of cancer of the lung."

-RJ Reynolds, 1953 Public Statement:

"There still isn't a
single shred of substantial evidence to link cigarette smoking and lung cancer directly"

-RJ Reynolds, 1954 Tobacco industry statements about lung cancer: 1950's "I'm unclear in my own
mind whether anyone dies of
cigarette smoking-related diseases"

-Philip Morris CEO, Geoffrey Bible
testimony during 1998 trial in Minnesota Smokeless
Tobacco Chew Dip Snus Dissolvables in an average 1-hr session, you inhale
100-200X the volume of smoke as do from a single cigarette

Hookah smoke (like cigarette smoke) contains carbon monoxide, heavy metals, and cancer-causing chemicals Hookah Quitting Medication becomeanex.org
1-800-QUITNOW Chantix, Zyban, gum, patch, lozengeinhaler, nasal spray Counseling phone, in-person + Electronic Cigarettes (E-Cigarettes) LED light Heating element nicotine cartridge battery magazine/newspaper ad, 1995 magazine/newspaper, 1987 Parent / Brand Overview
Full transcript