Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Tru-Fit Denture Clinic

No description
by

Manitoba/Ontario Prezi

on 25 May 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Tru-Fit Denture Clinic

Broadcasting Smiles for Miles!
Why Advertise?
S.W.O.T.
Strengths
New ownership... Young, Vibrant Entrepreneur
Free consultation
Caring, attentive service with up-to-date technology and procedures (recent Grad)
Financing available
Four locations
Weaknesses
Hands on experience (recent Grad)
Opportunities
New business/patients
Looking to offer Dental Implants in the future
Growth, especially in the Killarney location
Educate consumers on denture wear and care
Threats
Your Message Stands Alone
While your competitors repeatedly try to steal market share, advertising is a great reminder to maintain customer loyalty.
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
You have little or no control over what is being said about you on social media or in the marketplace, but you have total control over the image your advertising creates.
Advertising Reinforces Your Existing Customer Base
Advertising Creates Powerful
Inter-Media Synergies
You Control Your Advertising
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
Why Radio?
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you online or in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed, or online messages, or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Is Intrusive
When your radio commercial airs, there are no pop-ups, news headlines, competitor’s ads, or other distractions to detract from your message.
1 of 4
30 second commercials
What's Your Message
2 of 4
30 second commercials
What's Your Message
3 of 4
30 second commercials
What's Your Message
4 of 4
30 second commercials
What's Your Message
Marketing Plan
9:20AM Weather Sponsorship

• Includes 10-second Liner adjacent to the 9:20AM Weather
• Airing Sunday – Friday

Monthly Investment: $350.00
Annual Investment: $4,200.00


4 – 2 Week 30-Second Commercial Campaigns
(March, June, September, December)

• 80 – 30-second commercials @ $36.00 each
• Airing 2 times per day, Monday – Friday, for 2 weeks during quarterly campaigns

Annual Investment: $2,880.00


Added Value:

Saturday Night Polka Party!
Promote your business during this CFRY weekend radio tradition!
The Saturday Night Polka Party is one of Manitoba’s longest running radio programs, heard every Saturday night from 7:00 ‘til 10:00PM!

1 – 30-second commercial during show (Value: $1,872.00 annually)

*Based on accepting the CFAM & CFRY marketing plan as proposed
Marketing Plan
Anniversary Album

• Includes 10-second Liner adjacent to the Anniversary Album at 8:55AM
• Airing Monday – Saturday

Monthly Investment: $375.00
Annual Investment: $4,500.00


4 – 2 Week 30-Second Commercial Campaigns
(March, June, September, December)

• 80 – 30-second commercials @ $45.00 each
• Airing 2 times per day, Monday – Friday, for 2 weeks during quarterly campaigns

Annual Investment: $3,600.00

Summary
With CFRY and CFAM YOU will be...
Be Known
Before
You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
Radio Can Tell Your Story
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
What's Your Message?
1 of 2
10 second commercial liners
What's Your Message
2 of 2
10 second commercial liners
What's Your Message
Full transcript