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DRUMHELLER - WORK COPY

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by

Alberta Prezi

on 24 August 2018

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Transcript of DRUMHELLER - WORK COPY

We Are

45 radio stations across 5 provinces
21 community web portals
7 community apps
We provide a hyper-local focus to our markets
Reach in the Badlands


Marketing Funnel
Consistency + Frequency + Message =
Market Share
Consistency - Seeing it enough times

Frequency - Seeing it regularly enough

Message - Showing the right thing
47,000 people in our Trading Area
DrumhellerOnline.com is the voice of our community
DrumhellerOnline.com - 1,400,000+ pages of content viewed annually
Market Potential

Number of people in our trading area.
47,000

polls finds that 3-in-10 Canadians don’t have life insurance.
People without life insurance.
14,100


Average age of people in our trading area
40-50

Average life insurance cost 40 male non-smoker
$50
/month

If we could even get
1%
of non insured people to get life insurance
$16,920 in Revenue

Advertising Increases Sales
Stay top of mind before a clients decides to buy insurance
Get those "up in the air" clients

Advertising Can Differentiate You
With many brokerages in the Drumheller and area, stand out by being experts in your markets

Brand Awareness
Annual advertising creates brand awareness and can position you as the local professionals


Competitive Advantage
Why Advertise

Digital Ads

Your Competitive Advantage:

Nationally recognized name
Over 100 years of experience
Largest team of agents in Drumheller & Area
Teamwork oriented atmosphere
Strong local fundraising presence



DrumhellerOnline.com
Weather, Local Sports, Ag News Big Box #1
$7/day

June-December
Focus on Life and Medical insurance
Get people asking questions

January -May
Focus on farm insurance
Create early awareness

Seasonally focus on events and fundraisers
Use online advertising to create awareness

Annual investment
$2555
Marketing Plan
Market Share
A Sound Partnership!
&
A
sound
partnership!
Full transcript