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Transcript of Vodafone presents
Vodafone Future Strategic Goals
Improved perception of network reliability
Bigger footprint in the Generation Y segment
-Pay Strategic Objectives
Creates new revenue streams
Reputation proliferation due to innovative technology
Strengthen existing, and create new customer relationships
Network unaffected by new technology
Gen Y most adoptive to new technology
INTERNAL STRATEGIC FIT
-PAY IMPORTANT FOR VODAFONE?
BUSINESS TO BUSINESS MARKET
-Pay a 'smart growth' strategy?
Existing customer base
Vodafone Core Compentencies
National Broadband Network
Telstra Ventures - Silicon Valley
Development of enterprise solutions within the B2B network
2012 Vodafone lost AU$ 817.6 million
New revenue streams of $150 million by 2015 through
-Pay Partnerships and Alliances
Westpac, Commonwealth Bank, NAB, ANZ
Coles and Woolworths
New and convenient payment method
-Pay 3 Horizon Process
Low-cost provider for customers
Premium advertising for companies
Pre-paid mobile banking facility
Selling of big data
MARKETING - $3.16M
MANUFACTURING - $2.69M
TRAINING AND DEVELOPMENT - $2.3M
NEW STAFF - $1.55M
TOTAL - $9.7M
INTEREST EARNED FROM CASH - $7.5M
ADVERTISING REVENUE- $52.5M
FEES PAID BY BANKS - $45M
SHORT TERM LOANS - $15M
TRANSACTION FEES - $30M
TOTAL - $150M
-Pay FINANCIAL FORECAST
Does V-Pay fit into the environment ?
Does V-Pay exploit key resources ?
Does V-Pay have internally consistent elements?
Does V-Pay have sustainable differentiators?
Does Vodafone have enough resources to support V-Pay?
Vodafone core competencies
Importance to Vodafone
Sources of revenue
-Pay a smart growth strategy
-Pay is a great fit within Vodafone's strategy
Vodafone has the potential to gain a sustained competitive advantage through
Key success factors: Generation Y
-Pay has the potential to increase revenues by $150million
-Pay will significantly improve Vodafone's current reputation in Australia
Matt Jackson -
1.Identification of revenue streams.
2. Research around bank policy and protection laws
3. Research into contactless payments in Australian market
4. Completed a VRIO on Vodafone Australia.
5. Researeched international transaction methods.
6. Assisted with environmental anaylsis
Wiliam Giovas -
1. Worked on speech presentation
2. Research into existing competitors in NFC market
3. Research Around Commonwealth NFC Product
4. Research into NFC trends with bank cards.
5. Financial anaylsis on revenue streams.
6. Assisted with VRIO anaylsis
John Bromhead -
1. Worked on content in speech
2. Analysis on financial performance of Vofafone from Dec period.
3. V-PAY strategic fit with Vodafone
4. Porters Five Forces anaylsis on Australian market around NFS technology
5. Marketing Data Research
6. Assisted with PESTLE analysis
Eti Amegor -
1. PESTLE Anaylsis
2. US banks selling Data Research
3. Adoption rate for Vodafone customers
4. Worked on speech presentation
5. Strategic Alliances comparison
6. Helped with Porters Analysis
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Lill, J. 2013, ‘Latest Vodafone ads under investigation after viewers complain to advertising board’, The Australian, 24 September, viewed 6 October 2013, <http://www.theaustralian.com.au/news/latest-vodafone-ads-under-investigation-after-viewers-complain-to-advertising-standards-board/story-e6frg6n6-1226726327483>
Vodafone Annual Report 2012, viewed 6 September 2013, Vodafone Group Plc, <http://www.vodafone.com/content/annualreport/annual_report12/downloads/business_review_vodafone_ar2012_sections/our_people_vodafone_ar2012.pd>
Hambrick, D. C., and Fredrickson, J. W. 2001, 'Are you sure you have a strategy?', The Acadamy of Management Executive, vol. 15, no. 4, pp. 48-59, <http://www.uco.edu/central/strategicplanning/files/documents/public/Strategic%20Planning%20in%20General/Hambrick%20-%20Are%20You%20Sure%20You%20have%20a%20Strategy.pdf>