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Vans

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by

Charlie Curant

on 9 July 2013

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Transcript of Vans

Tony Hawk is a role model for many people who enjoy skateboarding, and is the face of skateboarding. Many young people idolize him.
Tony Hawk will be the face of the Vans advert. We will show him skateboarding in a competition, but he will be falling off and failing tricks. Then someone gives him a pair of Vans to wear. As a result of this, he then attempts his run again and nails every trick, due to the advanced grip of the Vans footwear. He then goes on to win the competition, stands at the top of the podium and holds up his Vans in triumph.
WARNING! Just because you have amazing shoes, doesn't mean you can do anything!
The advert will focus on the 106 Vulcanized shoes
It will explain how the superior grip on the sole of the shoe is the most suitable for skateboarding and the best grip available.This will be the USP
The shoes are available in a range of colours. Such as Red.
Maroon
Dark Grey
Grey, and many more!
We will advertise the product on the VIVA channel after the 9pm watershed, as it has relevant shows, such as Scarred, which shows graphic images of people failing extreme sporting tricks, which will put emphasis on the advert.
Ofcom is The Office of Communications. It is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers across the television, radio, telecoms and postal sectors. Some of the main things Ofcom look over are licensing, research, codes and policies, complaints, competition and protecting the radio spectrum from abuse.
Ofcom
BARB
The Broadcasters' Audience Research Board, also know as BARB is the organisation that produces audience measurement and television ratings in the UK. It was created to replace a previous system, where the BBC and ITV companies produced their own ratings. It is owned by the BBC, the ITV companies, Channel 4, Channel 5, BSkyB and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV which tracks the programmes they watch. This records what programmes they watch and who is sitting in the room watching it. They do this by the panelists pressing a button that is on the remote control. This is how they create the ratings.
ASA
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Their work includes acting on complaints and checking the media to take action against misleading, harmful or offensive advertisements.
Cost
The cost of these shoes will be about £40 per pair. This is depending on which type of shoe the customer is buying. For example if it was leather than it would cost more because of the cost of making the shoe and buying the leather.
USP
Our unique selling point is that we will have a professional skateboarder in our TV advert and he will be showing off new vans shoes with extra grip.
Target Audience
The target audience for our product would be people interested in skateboarding, BMXing or any other extreme sport. This would mainly be people around the age of 10-25 who are male. It is also directed at people who just like to wear Vans shoes, even if they do not enjoy extreme sports.
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