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Business Capstone 301

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by

Yi Qing Ling

on 3 November 2013

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Transcript of Business Capstone 301

Production
To fully utilise the production capacity and able to produce enough goods to meet the increasing demand
Business Capstone 301
R&D
Strategies:
Finance
To maximise company’s profitability.
Company Directors
LING YI QING
SHERYL YONG SHI YIN
CHAW KHAI SHEN
CHU YING YING
EDMUND TANG TUANG SHEN
Objective:
To keep Andrews on top of market needs by meeting consumers' expectations in each market segment we actively involved in.

CEO/Production Director
CFO
HR/TQM Director
R&D Director
Marketing Director
Vision
To Be The No.1 Sensor Manufacturing Company By 2015.
Mission
To Maintain Profitable Growth By Offering Outstanding Products To Enrich The Customer Experiences.
Our Strategy:
Broad
Differentiation
Maintaining presence in every market segment
High R&D investment to keep products fresh
High promotion & sales budgets to create maximum awareness and accessibility
Expansion of capacity when higher demand is generated
Our Success Measure
Cumulative
Profit
Average market share
Average
ROS
Ending Stock Price
Ending Market Capitalization
spend on R&D to offer innovative and reliable products
2014
2015
2016
Apple
High End
Androi
Traditional
Asus
Low End
Develop a R&D competency framework that keeps design fresh and exciting
To keep pace with market, offering improved size and performance
Marketing
Objective:
To ensure that all Andrews's products will achieve biggest market share
Strategies:
Selling product at a compatible price
Reasonable amount of sales and promotion budget
Objective:
Strategies:
Observe the demand growth constantly
Invest in acquiring and improving machineries
Overlook the costs incurred by each department.
Get rid of taking unflavoured emergency loan.

Manage our financial resources wisely while maintaining healthy relationship with our stakeholders.

Analysis on Andrews’s Actual Finance Performance with Industry Average
HR
Objective:
Retain high caliber employees by developing a positive working environment
Strategies:
Provides attractive benefits to avoid strike in workplace
High investment in Recruiting and Training to raise Productivity Index
Objective:
Strategies:
TQM
What We Learned
Communication between managers and employees
Effective Cash Flow Management
The importance of each department in company
Risk Management
Future Direction
Improve products in terms of pricing and quality to better serve customers' needs.
Capture bigger market share
To be a debt-free company
Improve stakeholders' satisfaction
Thank You
Join Us
The BEST Company To Invest
Full transcript