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¿Qué es un community manager?

Community Manager: definición y responsabilidades
by

Oscar Martín

on 12 October 2014

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Transcript of ¿Qué es un community manager?

Community Manager CM
Es la persona(s) responsable de cuidar y mantener la comunidad de seguidores fieles (y no fieles) de una marca, empresa o personaje.
Qué es un CM?
ahh! y debe ser un verdadero experto en el uso de las herramientas del Social Media y amarlas de verdad!!!
Es la voz de la empresa de puertas para fuera y la voz del cliente de puertas para adentro
Qué debe hacer?
Entender la Estrategia
Construir relaciones
Interactuar como persona, no como organización
Sensibilizar
Gestionar
Dinamizar la comunidad
Posicionar la Marca
Entender al cliente!!!
Full transcript