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AAD 630, Unit 7: The Situation Analysis

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UK Arts Administration

on 25 October 2018

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Transcript of AAD 630, Unit 7: The Situation Analysis

The Situation Analysis
Unit 7:
1. Strategic Planning Process
2. Obtaining Data: An Internal Examination
3. Sales Trends and Data Interpretation
4. The Bottlenecks
READ: Wikipedia: Situation Analysis
http://en.wikipedia.org/wiki/Situation_analysis
READ: Wikipedia: Situation Analysis
http://en.wikipedia.org/wiki/Situation_analysis
READ: Market Trends and Sales
http://wickedscribes.wordpress.com/2012/11/01/market-trends-and-sales/
https://wallaceartssf.files.wordpress.com/2011/08/taming-the-dreaded-situation-analysis-one.pdf
READ: Taming the Dreaded Situation Analysis
READ: Miller Brothers Marketing Analysis
http://jenniferatherbest.wordpress.com/2010/02/20/millerbrothersmarketinganalysis/
http://prtini.com/how-to-write-a-pr-plan-situation-analysis-research-and-goalsstrategyobjectives/
READ: How to Write a PR Plan
STRATEGIC PLANNING PROCESS
STRATEGIC MARKETING PLAN
Situation Analysis
READ: Situation Analysis Discussion
https://docs.google.com/file/d/0By-zvw8UYztfTlBjRXZsckZ1NTQ/edit
READ: Wikipedia: Situation Analysis
http://en.wikipedia.org/wiki/Situation_analysis
Analyzing "Data"
Box Office reports
{ internal data }
analyze and compare....
variable 1
variable 2
variable 3
"unofficial" profile
of the audience
VISIT: My Best Segments
https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20
BOTTLENECK
compiling data
determining trends
profiling the audience
listing bottlenecks
CONCLUSIONS
Full transcript