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Transcript of CREATIVITY
Maintaining Creativity in the Workplace
Individual Creative Ability
Top 3 Most Creative Things I've Seen
Virtual Signage at the World Juniors 2014
Customization on a global scale
National audiences targeted from the comfort of their own homes
"No Research to Back
"Don't be Too Different"
Creative Thinking and
IOGO Model Parade June 2012
Hundreds of models took to the streets dressed in white holding IOGO signs
Refused to explain who they were
Forced consumers (including myself) to research the brand
Skittles 'Taste the Rainbow' Campaign
Outside of the box
Memorable and entertaining
'Taste the Rainbow' campaign has become infamous among Skittles consumers
Luxury Industry Career Aspirations
Things I want to Discuss in Class
Creativity is a Structured Process
Modern Marketing Techniques
How will marketer's continue to attract consumer's attention?
How can marketer's maintain high standards of creativity while meeting increasingly difficult consumer expectations?
Creativity in Corporations