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CREATIVITY

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by

Sarah Strong

on 21 January 2014

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Transcript of CREATIVITY

CREATIVITY
According to
Sarah Strong
Market Research
Cooking
Maintaining Creativity in the Workplace
Individual Creative Ability
Fostering Creativity
Top 3 Most Creative Things I've Seen
Virtual Signage at the World Juniors 2014
Customization on a global scale
National audiences targeted from the comfort of their own homes
In Life
Self Expression
Therapeutic
Enjoyment
Personal
Influences

Pop Culture
Social
Influences

Academic
Experiences
Text Books
Learning Environment
Learning Styles
In Marketing
Persuasion
Attraction
Communication
Influences
Pop Culture
Corporate Culture
Competitive Forces
LIMIT
CREATIVITY
"Too Risky"
"No Research to Back
That Up"
"Don't be Too Different"
Step 2
Step 3
Step 5
Step 4
Step 1
Problem Identification
Team Formation
Creative Thinking and
Solution Formation
Solution Implementation
Follow-Up
IOGO Model Parade June 2012
Hundreds of models took to the streets dressed in white holding IOGO signs
Refused to explain who they were
Forced consumers (including myself) to research the brand
Skittles 'Taste the Rainbow' Campaign
Outside of the box
Memorable and entertaining
'Taste the Rainbow' campaign has become infamous among Skittles consumers

CRM
International Experience
Luxury Industry Career Aspirations
1.
2.
3.
Things I want to Discuss in Class
Creativity is a Structured Process
VERSUS
Modern Marketing Techniques
Viral Marketing
What's Next?
Flash Mobs
Culture
Family Values
Heritage
How will marketer's continue to attract consumer's attention?

How can marketer's maintain high standards of creativity while meeting increasingly difficult consumer expectations?
Creativity in Corporations
Full transcript