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echoBOOM

Samantha Helmick & Mallorie Graham
by

Samantha Helmick

on 26 November 2014

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Transcript of echoBOOM

OLDER TEEN & YOUNG ADULT ADVOCACY
THE big picture
echoBOOM
in out
the WHY
the BLAST
the WORD
the PLAN
the ACTIVE
the PASSIVE
the ROLE OF A LIBRARY AS CIVIC FORUM
the COMMUNITY
the OUTREACH
By 2015, voters aged 18-29 will constitute one third of the electorate. This demographic represents a large portion of political support or opposition to libraries. However as many echoboomers wait longer to have children than previous generations, we wait longer for these adults to come to the library.
programming
.
Library Programming for 20s & 30s
An adult library program or service may superficially seem like an additional perk in an atmosphere that already promotes free access, free assistance, free information, etc. However, each event promotes the life-long learning commitment of the library’s community, showcases the public library in an attractive light for adults (voters) and is appropriateness to a significant faction of our culture.
If you are a lifelong member of your community, discovery about citizen needs may still be difficult. Parents pay babysitters to visit these programs, young adults that are new to town venture out to meet and greet and people from various incomes join us to learn and connect and fill a need.
Serving older teens and young adults can prove difficult within a brick and mortar library. At times, we must invest in library outreach to assist our users in this demographic. Area pubs, the Y, groups such as the Young Professionals and Chamber of Commerce are useful territories of contact.
Passive programming engages user without requiring much from staff. It can be applied by those of all experience and comfort levels, making it an ideal solution for those who aren’t necessarily outgoing to 20s & 30s or when staff is simply spread too thin. It’s non-threatening, as well as flexible for implementation and participation.
Active programming engages with a community of readers in their 20s and 30s by offering a variety of edgy, unique and participatory events. These events may take place in a coffee shop or be presented by someone outside of the library’s staff, but they are carefully crafted to connect, inform and inspire.
Virtual library services are a great first step to introduce these older teens and younger adults to the library. Market your brand and promote your programming on YouTube, Facebook, Twitter, community calendars and your official website.
The ways to plan, promote, conduct and evaluate meaningful public programs for your library can be applied to all age groups. However, while many adults are essentially kids in bigger bodies the value of 20s & 30s library programming is harder to quantify and define for them than for youth.
Make sure to find joy in your work. Even over the phone, a smile can be felt. Happiness is contagious.
Sam Helmick
shelmick@burlington.lib.ia.us
@SHelmick
DIVERSE, CONNECTED & COMMITTED
Pinterest Party
C25K
Cooking with local ingredients
Book Club
Summer Reading Program
Paranormal
Gardening
Computer Classes/ Tech-A-La-Cart
Fall Pioneer Family Day
Star Wars Day (Family)
Local authors
History walk put on by local genealogy club & hosted by the library
Smart Investing
Cheesemaking / Winetasting
Blind Date with Books
Healthcare Workshops
Random Fandoms
Maker Nights
YouTube Karaoke
Common Themes
Issues
Resources
Full transcript