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Netflix - Marketing Plan

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by

Emily Salter

on 11 May 2016

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Transcript of Netflix - Marketing Plan

Agenda
Company Overview
Current Marketing Situation/Strategy
SWOT Analysis
Objectives and Issues
Finances
Recommendations
Conclusion

Company Overview
Current Marketing Situation/Strategy
Recommendations
Mission Statement
and Core Values
Employees
Co-Founder & CEO
Reed Hastings
CFO
David Wells
Chief Product Officer
Niel Hunt
Chief Talent Officer
Tawni Cruz
Chief Content Officer
Ted Sarandos

“Our core strategy is to grow our streaming subscription business domestically and globally. We are continuously improving the customer experience, with a focus on expanding our streaming content, enhancing our user interface and extending our streaming service."
Finances
Competition
122,000,000
65,000,000
40,000,000
9,000,000
70,000,000
2010
2011
2012
2013
2014
5.5 Billion
4.37
3.61
3.2
2.16
Number of subscribers across primary competitors
Keeping subscribers updated on their favorite content
Notifications alerting users that new content they enjoy has been added
Make Netflix more social and interactive for users.
Presented By Emily Salter, Sophia Saw, Kaitlyn Cogan, and Gina Archuleta
Did you check out Season 2 of Breaking Bad?
Yes! I loved it! Thanks for the recommendation!
Questions
Services
Conclusion
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Accessibility
Brand Awareness
Customer Loyalty
Slow to obtain current content
Declining DVD subscribers
Competition
Licensing Cost and Legal Factors
International Expansion
Diversification
Original Content
Objectives and Issues

First Year Objectives

Add and maintain current series for viewers to enjoy
Purchase more licensing rights in order to attract new customers and keep current viewers
With solid subscriber base, this would allow company more time to reconstruct current website and make it more user friendly/shift towards social networking site.
Second Year Objectives
Once new Netflix interface is created, all subscribers will then have the ability to interact with one another
Have the option to discuss interests in similar shows or what they would prefer to be offered on the website
Customers would be notified of shows being added or taken off the website

Marketing
Differentiation: Featured televised shows, Original Series, and available movies
Options: Monthly/Yearly subscription based, or by Tier pricing
Market is
globalizing.
Strategy: International, Season releases, Quality shows, Price
Goal to expand domesticlly and globally
Making Netflix an interactive environment
Stay innovative and competitive
More user friendly
Full transcript