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Thule Story for Retail

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by

Dan Mann

on 1 January 2015

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Transcript of Thule Story for Retail

Bring Your Life
70 years >
Vision
Culture
Innovation
Growth
Value
Team
500 years experience
Focused 100%
International Collaboration
Live the Lifestyle
Future
Increased Investment
Fit Leadership
Ease of Use
Affirmative Engagement 'click'
Tool-less Installation
> Carriers & Racks
> Luggage & Bags
Team
Category Specific Team
Experience: Bally's, Adidas, Under Armour, TNF, Case Logic, Bissell
Future
Expanding the portfolio
Casual Travel Bags
Investment & Focus
Perpetual Innovation
Organic Growth
Marketplace Leaders
> Sleeves & Cases
Team
Category Specific Team
Experience: Neve, Pearl iZumi, Case Logic, Hilti
Active Lifestyle
Future
Mobile Device Solutions
Broadened Range of Camera Bags
Speed to Market
> Active with Kids
Team
60 Years Category Leader Experience
Design & Mechanical Engineering - Chariot Founders,
Schwinn/GT Bicycles
Product Managers - Biomedical Engineering, P&G
and PepsiCo
Future
Ease-Of-Use Improvements
Pure Bike Trailer
Child Bike Seat
Dedicated Jogger / Stroller
Child Backpack
Brand
Strength with
Active Consumers
Aided Brand Awareness - 88%
Unaided Brand Awareness - 85%
Younger Families
Active Demographics
New solutions for existing customers
Expanded Product Lines
YOU
Internal and external design category experts
New Customers
Comprehensive Training
Proven Point-of-Sale
Well Managed Brand
Retailer Profitability Focused
Our Commitment
Full transcript