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UKAS Website and Intranet Presentation

Outlining Solutions credentials and proposition
by

James Barber

on 3 August 2015

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Transcript of UKAS Website and Intranet Presentation

CMS

intranet
summary
solutions have much experience integrating WordPress and SharePoint
build on what you have
design excellence / customer-focused
ongoing evidence-based improvement (cro)
even better search results
easier to use and more portable cms
develop your mobile offering
integration with management systems
review your costs of ownership
rapid implementation
UKAS Website and Intranet
0ur proposition
website
search
intranet
questions and answers

your website
search
1.3 million
searches per year
is a big success

and it deals pretty well with the complexities of the different types of accreditation
agenda
david bushell
Our proposition
project management
our proposition
online
marketing
agency
web design,
conversion
rate optimization, application development, mobile apps, film & animation.
quality,
commitment
, innovation, creativity, technology,
your online presence to reflect your
market leading
position
a different kind
of agency...
important organizations trust us


Project Team

James Barber

Stuart Rose (technical lead)

David Bushell (conversation rate optimization)

Eliza Bell (project management)
Chris Collinge (mobile apps)



Creative and Technical Resources


Keith Plunkett (programming)
John Hill (programming)

Vera Sojtory (programming / design)

Stuart Rose (programming)

Emily Pelleymounter (design)

Jamie Manfield (design)

David Bushell (design / CRO)

Michael Booth (design)

Chris Collinge (programming)


+ some great freelancers



Rob Finlay, Steve Keane, Michael Goring amongst others….


Every
10 seconds
...

...someone
searches your site
.

by any standard, you have a successful site.

but there is much that could be improved...
build on your
success

don't reinvent it
design excellence / customer-focused
ongoing evidence-based improvement (cro)
even better search results
easier to use and more portable cms
develop your mobile offering
integration with management systems
review your costs of ownership
rapid implementation
we will add value...
you get
more
Our proposition
Our proposition
Our proposition
solutions
this project
is no small matter
strategically important
big budget
complex organisation
project management
rapid development
robust management required
project team with dedicated pm
eliza, stuart, david, james
on-site scoping (est. week minimum)
specification document
daily communication
a lot little corrections
rather than a few big ones
conversion rate optimization expert

google partner with massive experience

tesco
news international
nec
edf
burberry

analytics, CRO, PPC, re-marketing, social media optimization, display advertising,

there is quite simply no one better - anywhere - at getting value from website
above all other organizations UKAS should be
evidence
driven

website design
A website should be focused on
business
rather than design...
ongoing improvement
monthly meeting with a conversion rate report

new ideas introduced and accountably tested
discover why users convert
see barriers to conversion

learnings can be used across all marketing activities
hard statistical evidence will drive your website improvements
a/b testing
website analytics
heatmapping
our tools
visitor recording
our process
process
researching your visitors
using google analytics, we’ll research which content is driving conversions and which content is performing poorly
researching your visitors
heatmapping & visitor recording will show us where users are clicking
(and where they aren’t).
are users clicking towards pages that drive conversions?
can we do more to point users towards the content that matters?
conversions
testing new ideas
we’ll simultaneously test multiple new ideas on single page vs the original version:

… and show you in real terms which combination is best and by what percentage:

what do we learn about UKAS.com?
your website analysis
our findings
10,000 visitors

44 different places to click

key objectives are diluted by number of options

‘Accredited bodies’ gets 2nd most heat yet is hidden in the bottom left corner.

a lot of low-heat or completely unclicked links taking up valuable space.

it could convert better by focusing more on the subjects that attract the most heat
wireframes
homepage
megamenus
cms requirements

easy to use
futureproof
features
not "tied in"
low cost of ownership
comparison
wordpress
any other cms will tie you in for years
Easy to use – 75 million sites says that it is.
2/3 of the top million sites are WordPress sites
Extensible - 100,000's of plug-ins and themes
Low cost of ownership – plug-ins low cost
Portable – massive community.
Brilliant mobile app to edit the site
HP
Google/Motorola
Number10.gov.uk
CNN
Ford
Coca-cola
Honda
NASA
Cabinetoffice.gov.uk
Marks and Spencer
BBC America
NFL
New York Times
Xerox,
Spotify
wordpress demo
short, simple non technical demo

creating a page
publishing a page
editing a page
changing the navigation

but it can be improved...
search
consolidate the searches on UKAS.com and UKAS.org
quick search and an advance search
improve usability of the search box
a directory of accredited organisations
new keywords and sectors in the search
improve search results pages
include CPA, medical laboratories and any other organisations
simplify the process of uploading schedules
integrate with a future SharePoint management system?
other technologies? Google Search Appliance / Google Maps?
wireframes
wireframes
technology
features
why use WordPress with SharePoint?

ease of use
performance
control - SharePoint is controlled by IT
cost - plug-ins are much cheaper
flexibility
look and feel
speed of implementation
but you can still use SharePoint's features
who's who
friends / connections
groups
activity stream
chat
alerts
out of office / birthday
polls
forums
message of the day
latest content
blogs
employee of month
search
management system
content migration?
all documents go to SharePoint
widgets - like apps on a phone
allows WordPress to consume aSharePoint service
BuddyPress - communications tools
SharePoint - business tools
Full transcript