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Transcript of Zara_Progress
Model COMPANY OVERVIEW Omni-Channel ; Online Infusion INNOVATION STRATEGY Medusa Consulting Group Medusa Consulting Group Expansion Strategies MARKET EXPANSION: INTEGRATION ; Enhance customer experience Competition
- International & local retailers Flagship store in Accra.
Very similar concept as other Zara stores
Local designers - appeal to local tastes and preferences. Human Development
Middle income status country Fastest growing economy in Sub-Saharan Africa
Emerging oil and gas industry
14% growth in 5 years.
Transparency and openness to FDI
Entry point to West Africa GHANA, AFRICA Why Ghana? MARKET EXPANSION: Infrastructure and mobile technology
World class mall
Mature Mobile infrastructure
Future E-commerce opportunities Business friendly and stable
Close ties with European and American businesses
Ranks 60/183 in Ease of Doing Business Rankings. Q&A Medusa Consulting Group Medusa Consulting Group