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Unit 2 AOS 3 - Australian Media Organisations


Sean O'Mahoney

on 14 October 2013

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Transcript of Unit 2 AOS 3 - Australian Media Organisations

AOS 3 -
Australian media orgnisations
features of media institutions
the big players
who controls what you watch?
censorship, classification and self regualtion
who owns what you watch
big business - government - communtiy
ratings categories
case study: television in australia
What is the ABA?
Channel 9
What is an Aussie TV program?
How is an ussie TV program defined?
Why is regulation of content important?
Content and culture:
Investigate the listing over one week of TV content on our government & commercial free to air broadcasters. List the origin of each program for an entire week. Do the same exercise at the local cinema. Where have the productions originated from?
Represent this information as a series of graphs and write a short (400 word) report about your findings.
What do these figures say about the health of the Australian television industry?
What do they suggest about Australian culture?
timeline:1991-2006 Media Ownership in Australia
Film & Video Game classification
By contrast, the classifications here are legally restricted—i.e., it is illegal to
sell or exhibit materials so classified to a person younger than the respective age limit.
The classifications below are advisory in nature—they do
not impose any legal restrictions on access or distribution of material.
What does the Classification Board do?

Every film and computer game, whether produced locally or overseas, has to be classified before it can be made legally available to the public. Some publications also need to be classified. There are limited exceptions to this rule.

The Classification Board classifies these films, computer games and publications, and also provides classifications to the Australian Communications and Media Authority (ACMA) on Internet content, advice to enforcement agencies such as the police and the Australian Customs and Border Protection Service.

It is also possible for a film to be classified 'RC' (Refused Classification) – in other words, banned. The Classification Board is required to apply the law and classification guidelines in order to make its decisions. This occasionally results in material being refused a classification, which means that it cannot legally be shown, sold or hired in Australia.

Computer Games
There are four classification categories for computer games (G, PG, M, MA 15+) and RC. There is no R 18+ rating for computer games.

There are three classification categories for publications (Unrestricted, Category 1 – Restricted, Category 2 – Restricted) and RC.
Consumer Advice

The Classification Board also decides what consumer advice should be provided. Consumer advice is designed to let consumers know which classifiable elements (for example violence, sex, coarse language, themes, drug use and/or nudity) have led to the classification. Consumer advice helps you make an informed choice about the material you, or those in your care, choose to read, view or play.

Referrals from Law Enforcement Agencies
The Classification Board also deals with referrals from the police, the Australian Customs and Border Protection Service and the Australian Communications and Media Authority (ACMA).

The Board classifies Internet sites referred by the ACMA and video content developed by for distribution over mobile phone networks.

The Board does not classify TV programs or films for TV.
freeTV and the code!
what is the TV Code of Practise
who wrote the Code?
what is wrong with the Code?
The major players in Australian media
why do we need australian content?
most media organisations in Australia are private - they answer to shareholders for profit
the owners (generally the largest shareholders) have considerable power
the owners can influence the media they own to push their own political views
Oligopoly - where four or five media moguls make up the market; this is not a monopoly - a monopoly is where mogul owns the lot
5% of the population control
50% of the nations wealth
Rupert Murdoch owns 70% of Australia's print media
He also owns 100% of all newsprint (the paper) in Australia

if a newspaper owns shares in an airline, will they be inclined to do a story on airline safety?
There is a danger of conflict is a media company can own shares in other companies.
....check out PM Silvio in Italy!!!!
If all of our content was from overseas, what would happen to our culture?
satire & press freedom
Full transcript