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Coca Cola Milestones
Transcript of Coca Cola Milestones
the first taste
Coca‑Cola is first served at Jacobs’
Pharmacy on May 8, 1886. Nine
drinks a day are sold during
now in bottles
Coca-Cola bottling begins when the first bottling contract is signed in 1899. "Hutchinson" style bottles are used for the product.
Music hall performer Hilda Clark
becomes the first celebrity to appear in
multiple advertising formats, including
trays, posters and even bookmarks.
the contour bottle
The Coca-Cola contour bottle prototype
is designed by Alexander Samuelson
The first use of the slogan “Thirst Knows
No Season” helps transition Coca‑Cola
from a summer beverage to one enjoyed
The bell-shaped Coca‑Cola fountain glass
santa has a coke
Artist Haddon Sundblom creates his first
illustration showing Santa Claus pausing
for a Coke
COCA-COLA IS THE MOST POPULAR AND BIGGEST-SELLING SOFT DRINK IN HISTORY, AS WELL AS THE BEST-KNOWN BRAND IN THE WORLD.
coke for short
The Sprite Boy character is introduced
in advertising to convey the message
that “Coca‑Cola” and “Coke” are two
terms that reference the same product.
The red disc metal sign is introduced
in diameters ranging from 12 to
Coca‑Cola becomes the first product to
appear on the cover of Time magazine.
available in cans
12-ounce cans for Coca-Cola are
swingin' the jingle
The “Things Go Better with Coke”
advertising campaign begins. On the
radio, pop singers like The Supremes, Ray
Charles, Aretha Franklin, Jan and Dean,
Roy Orbison and The Coasters use their
unique musical styles to swing the jingle.
red and white
A new graphic look for the Coca‑Cola
system is introduced, featuring a
red-and-white color scheme and logo.
buying the world a coke
"First introduced as a radio ad and later produced as a television commercial, “I’d Like to Buy the World a Coke” becomes an international hit and remains one of the most popular ads for Coca‑Cola."
new vs. classic
The formula for Coca‑Cola is changed for
the first time in 99 years. The product,
popularly dubbed “New Coke,” generated
consumer protest nationwide. Product
made with the original formula, renamed
“Coca‑Cola Classic,” is returned to the
market 79 days later.
Company accountant, Frank
Robinson, names the drink
“Coca‑Cola,” and thinking the two
Cs would look well in advertising,
pens the famous Spencerian
polar bears arrive
The popular Coca‑Cola polar bears are
introduced in the commercial
living positively 125 years on
The first decade of the
new millennium brought
with it an increase in
Coca-Cola’s efforts to
create a sustainable
framework for the future.
offering quality drinks for every lifestyle
Coca-Cola could count more than 160
low-calorie and no-calorie drinks in the
company’s range, such as Coke Zero and
launched Live Positively
Live Positively includes goals
for providing and tailoring
drinks for every lifestyle,
communities, reducing and recycling our packaging, cutting our carbon emissions, establishing a sustainable water operation and creating a safe, inclusive work environment for all.
events such as the
FIFA World Cup™ and played a
major role in making the London
2012 Olympics the most
sustainable Games in history.