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English FOA Part 2 : Language and Mass Communication

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by

Ayush Jha

on 2 October 2013

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Transcript of English FOA Part 2 : Language and Mass Communication

English FOA -Part 2 : Language and Mass Communication
By Ayush Jha

Its Your Fault
By All India Bakchod

Performers: Kalki Koechlin and Juhi Pandey

Form Of Media: Satirical Video

Published on: YouTube

Date Published: 19 September 2013

Choice of Media/Topic
Prevalent topic
Published in YouTube
Ethical Appeal
All India Bakchod
Use of Satire
Aim : To bring social or political change
Humor is used to mock social paradigms. Shows discrepancies in the arguments of those who blame victims
More entertaining. Sticks with people.
"If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth" - John Cleese
Use of Hyperbole
Used to create strong feelings
"No women, no rape."
"Why work late and be independent"
Mocks those who blame victims for rape
Works hand in hand with satire
Use of Pathos
Sensitive topic
Questions society
Creates guilt amongst the viewers. Especially male ones.
"You clearly have been misled by the notion that women are people too"
How does Media use language to influence its audience?
Full transcript