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The PR pro of 2022

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Arik Hanson

on 8 October 2012

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Transcript of The PR pro of 2022

The PR Pro of Tomorrow PR pro of 2007 * Writer, Leader, Media
* Big/small agency background
* APR, PRSA board, Professor PR pro of 2012 * PR, Advertising, Designer, Video editor
* Consulting+corporate experience
* Blogger, multiple disciplines PR pro of 2017 10 skills of tomorrow's PR pro 1-Advertising copywriting 2-Video editing 3-Mobile 4-Content creation/curation 6-Optimizing for search 5-Analytics 8-Programming 7-Speed to information http://www.slideshare.net/conversedigital/28-ways-to-use-i-phone-for-blog-content @aaronstrout
@schneidermike 9-Art directing Questions? arikhanson.com
@arikhanson Other tools:
* Storify
* PearlTrees
* Delicious
* Pinterest
* Posterous
* Paper.li
* Amplify
* Bundlr
* Diigo Other tools:
* Instapaper
* Reeder
* Cadmus * Quote
* Tools
* Example
* Resource Other tools:
* Facebook Insights
* Tweetreach
* Radian6
* Social Mention 10: Blogger outreach skills Other tools:
* Blogdash
* Grouphigh
* BuzzStream The PR Pro of:
* Yesterday
* Today
* Tomorrow 10 skills:
* Ad copywriting
* Video editing
* Mobile
* Content creation
* Analytics
* Optimization
* Programming
* Speed to information
* Art directing
* Blogger outreach Tip: Brevity. Powerful visuals. CTA. Tip: Always keep the customer experience in mind Tip: Value/relevance > brand Tip: Don't let the tool run your campaign Tip: Don't let SEO eat your content Tip: Don't be an professor--be a translator Tip: Research, personalize and establish clear expectations. Tip: Block 15 minutes a day to read Tools:
* Instagram
* PicMonkey
* Pinstamtic Tip: Develop a system--and practice! Tip: Learn iMovie--take a class at the Apple store * Skill
* Example
* Tip
* Resource Tip: Creative visuals win.
Full transcript