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Sophia Colemanon 7 May 2013
Transcript of Trends project
Hayley Witten 5 trends Black & white Monochromatic Snakeskin Sheer fabrics Nordstrom report Black & White
Nordstrom's featured heavy doses of black & white outfits. Brands like Marc Jacobs, Vince and Taylor Dresses featured black & white ensembles. It was found frequently in the women's and men's departments and here and there in the children's department. Lord & Taylor report Sheer
This trend brings nearly all the trends into it. It showcased black and white throughout the Lord and Taylor store. In my opinion they tried to downplay the sexiness of sheer fabrics and give it a much more corporate spin. But at times I noted that there were pleated mini skirts that were sheer and continue to color block to a bold neon color. Monochromatic
Monochromatic dresses would only vary in pattern.
The colors remained the same, in pinks, yellows and reds.
The silhuette of the dresses would all have a similar tight bodice,
high neck line, and a skater skirt. The patters would be very childlike.
With butterflies and like thereof. Head jewelry Snakeskin
When it came to clothing, Lord and Taylor
kept the snakeskin look very low key, for the most part. There were exceptions, however, form fitting dresses came in bright blues and the like. Their were
only snake print black pencil skirts. But when it
came to footwear and accesories, snake print was in
very bright colors, such as pinks and oranges. Black & White
Played with a soft vs hard look.
Balanced leather jackets and soft
peplum tops. Little variation in direction
of strips, only going horizontal. Monochromatic
Monochromatic outfits were a little less prevalent. Diane Von Furstenberg featured tank top/blouse/skirt ensembles in hues of the same color family. Monochromatic outfits were found in the women's department, somewhat in the men's, but not in the children's, where everything was heavily mismatched patterns. Sheer
Sheer was EVERYWHERE in the women's department, particularly in the juniors. Funny enough, much of the sheer was in black & white. Brands like Elodie and Free People used sheer in maxi skirts, blouses and dresses. Sheer was not found in the men's department or children's department. Head Jewelry
Head Jewelry was hard to find in most of the departments, save for the juniors. I found a whole wrack devoted to golden headpieces with rhinestones or other faux semi-precious stones. Most of the pieces were gold and I hardly found any silver. The jewelry in heavily Indian inspired. Snakeskin pattern
I could not find snakeskin in any department in any form. I was shocked, frankly, because I've seen snakeskin in stores like Urban Outfitters and Forever 21, who usually have trickled-down versions of the higher-end trends. Intricate head-wear has been crowning the heads of every major designer's models this spring, but in Macy's, not even your basic, cotton, grade-school style headband could be found. Sheer tops were very popular among the department store's female mannequins. The sheer apparel was individualized with print, embellishment, embroidery, and layers Snake prints were unavoidable. In menswear it provided a subtle touch of fashion-consciousness in a belt or pocket square. In women's apparel it was printed only in neutral colors. More daring uses of it were in women's shoes where it sparkled or glowed. And even grandmothers could jump on the snake train with Gentle Soul's orthopedic sandals in the trendy print. Head Jewlery was very limited.
The only hard wear for the head
came in the form of headbands.
The headbands had very ornate detail.
Some very regal looking. There were just a few women's apparel items that had a black and white print. Menswear had black or white printes, but never both in the same item. Head-wear was not the only trend to miss the retail boat - monochromatic outfits were left behind. Every mannequin was styled in no less than three different prints. Top 2 trends spotted... Black & white and sheer Part 3-hardlines-car dealership Black & White: This trend seemed to stick with furniture. Instead of strips it came in zig zags and were frequently on pillows. Though it appeared in art quite often. In art it would be in black and white photos that were of foreign places such as Paris.
Monochromatic: The same color look was across the whole store. Often it come it separate sets of furniture. The couch would be one hue and the pillows/throw/tassels etc would be in a dark shade are a lighter hue. These color mostly peaches/yellows/browns and other very calming colors.
Snake Print: Home Goods never delved into anything as exotic as snake’s skin but there were snake lake sculptures. The only occurrence of snake’s skin was in very small accents that could be seen in rugs and throws.
Sheer: No sheer materials to be found.
Head-wear: Head-wear, not so much. There were pieces in the store that were delicate and resembled jewerly, however, nothing matched the trend of wearing ornate jewerly upon the head. Home Goods, part 3 Sheer: Mercedes and Toyota Prius have each made their own prototype of a transparent car....other than that, such a thing can't be found at a local car dealership
Snakeskin: Again, Bentley has made a snakeskin car (interior and exterior) but there were no snakeskin cars available at the dealership
Black & White: Black and white are consistently the two most popular car colors. The combination of black and white is not something that's available.
Head-wear: There is no such thing as car head-wear
Monochromatic: Although cars are generally one hue, there were some cars that had matching interiors and/or rims which definitely looked like a fashion-trend-inspired choice. Verizon, part 3 Black & White: Black & white was fairly popular when in the Verizon store. Whether it was in stripes or polkadots, the classic b&w was a staple within the phone cover community, most likely for its simple aesthetic and its ability to match the millions of black and white iPhones.
Monochromatic: There were many phone cases and accessories in the monochromatic color--in particular, primary colors like red, blue, yellow and green. Color blocking was prevalent on iPhone cases, mostly in tropical colors similar to those found during the clothing part of the project.
Snake Print: Snake print or any other kind of animal print were surprisingly not found during my hardware hunt. However, ironically, a camo iPhone case--presumably for those savvy, high-tech hunters--was found at the Verizon store. A grey iPhone case resembled the rough texture of snakeskin, and I was told by en employee that it was one of the most popular and durable cases.
Sheer: There was a new trend within the Verizon store--sheer! I'm not sure what the purpose of this iPhone cover was for, perhaps to see the Apple logo, but clear iPhone colors were a hot commodity. Most were highlighted in neon colors like hot pink, lime and electric blue.
Head-wear: I'm not sure if you can consider the dangly trinkets "head-wear" for phones, but the charms were still as popular as they ever were back in the day when flip-phones were all the rage. Many of the charms were gold or silver chains adorned with something cutsie like a cupcake or Hello Kitty. Historical look at trends Monochromatic: Very elegant and formal. As seen on this piece from Oscar De La Renta from the '80s. The velvet detailing creates a regal look befitting of royalty. The '80s were full of drama and exaggeration and this dress is a perfect example of excess in the '80s. Sheer: A very modest approach (left); sheer was seen in garments that were worn as nightwear in the 20s. The lacy nightgown has intricate detail and probably would have been worn with a slip underneath.
Sheer took on a whole new meaning in the 1990s, as seen in this translucent croptop. Belly-bearing was extremely popular in the '90s, and was made even trendier by bands like the Spice Girls. Macy's Report uh oh! where's my head-wear?! Historical look at trends, part 2 Monochromatic: This blue, floral-patterned dress was made in the 1950s by an unidentified designer. This looks best represents the monochromatic look, and during this decade there was a very modest approach. The '50s were not about dressing as an individual, rather, it was best to blend in and be prim. This '60s vivid lime mini dress was designed by Aldrich in a time when monochrome clothing was all the rage and hemline's were rising. Pop art was popular in the 1960s, which obviously influenced fashion at the time. At parties, people wanted to be a character, going to great lengths to achieve a signature look, and matching similar colors together was a way to stand out. Black & White: This Courrages patent-leather piped mini dress best represented the trend of black & white. While there was a bit of peach sheer netting, the color blocking of black & white can still be seen in trends today. Sheer/monochromatic: This '80s dress, heavily designed with tulle and rushing, is both sheer and monochromatic. The monochrome look was also popular in the '80s and seems to stand the test of time through many decades, as evidenced by the multiple monochrome trends we picked out in this one room. Conclusion Fashion is evolutionary rather than revolutionary because designers are editing their creations down to the best qualities and features to whatever is "trendy" at the time. Images from the past inevitably become part of their designs, whether they're aware of the influences or not. Chanel 1960s Chanel 2013 Black & White The black and white trend has become a classic.
It’s application into forms such as, stripes
and color blocking however are trends, yet all
types of innovation to this trend seem to blend
seamlessly with the current times. Headwear/hardware This trend can be designed and styled in so many ways, it will prove to last a couple seasons. however if it is not easily wearable it could lose speed in its popularity. Snakeskin This trend is more of a fad and will last only a season or two because it's not easily incorporated into an outfit and can easily be seen as tacky. Conclusion continued Monochrome A style that can be either loud and dramatic or very reserved. I can see this trend becoming a fad when it comes to colors that aren't considered classic colors, such neon shades. Sheer This was a trend in the 20s, in the 70s, and has now been growing in popularity for the past few seasons, especially with the film "The Great Gatsby." Trends in fashion are affected heavily by the society it takes place in. Whether fashion goes boldly and defiantly against the codes of society or it blends and complements its surroundings, fashion is not independently developing-- it is an evolutionary movement that never stops. There is really never a "new" trend because fashion is cyclical in nature. Rather, trends we see now have been influenced from the past and are enhanced to fit with the times. Some of the trends we picked out, such as black & white and sheer, have been around for hundreds of years. Head jewerly/hardware