Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

KFC v.s McDonald's

No description
by

Jiang Smile

on 13 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of KFC v.s McDonald's

KFC v.s McDonald's
Our Team
LET'S Show!
Background
Survey
Conclusion & Suggestion
Both KFC and McDonald’s serve to dominate the fast food business in China.
Jiang Simai
Xu Chenxi
Jin Mengting
Wang Huan
discussion
plan&prepare
survey
analysis
presentation
AIM:
Compare the different evaluations of KFC and McDonald’s.
Now 2000+
Now 4000+
1990.10.8 first McDonald's in Shenzhen
1987.11.12 first KFC in Beijing
mcdelivery
4008-517-517
online
drive-in-restaurant
24'H
usually in commercial district
in commercial district & sometimes in dwelling district
more than Mc'donald's
24'H
Drive-in-restaurant
Delivery
4008-823-823
online(early than Mc)
NO.1 Satisfactory
Mcdonald's
KFC
better!
NO.2 Best Part
Mcdonald's
KFC
popular price
taste
NO.3 Frequency
Mcdonald's
KFC
both weekly
Chinese FOOD in China
KFC is running a more successful business in China, compared to McDonald’s.
M
KFC
Advantage
-
McDonald’s

1. Vivid brand image & slogan
2. People-oriented design of the restaurants
3. Widespread dessert stations
In today’s intense competition in catering industry…
Product differentiation


Competition tools diversification

Clear and positive brand image


For McDonalod's
Accelarate the implementation of franchising policy .
Introducing the real taste of fast food to conform to Chinese people.
Change the consumer level.
For KFC
Improve their credibility
Clarify brand image.
Advantage

KFC
Direct management and Franchise


Franchising mode - “not from scratch”

1.Efficient expansion
Chinese favor -KFC fried chicken
Product taste - localization
2.Product
Full transcript