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New Pricing Model

Clik on the Full-screen button, and then keep clicking on the Right arrow to move forward through the presentation. www.excentive.com
by

Fabio Ronga

on 4 October 2013

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Transcript of New Pricing Model

On October 1st, we will make a big change to our business model:
perpetual license
fee
per month per payee
fee
WHY?
Effectiveness (simplicity)
Partnerships (compatibility)
Medium Enterprises market
Valuation (predictability, higher cum. rev. over time)
HOW?
Per Payee Per Month Fee
Paid annually, at year start
3-years commit incentives
Ease local cash effect
Radical (all new deals)
WHAT
is the model?
Year 1:
150
vs.
90-110
Year 2:
200
vs.
180-220
Year 3.
250
vs.
270-330
Cumulated fees:
WHAT
does it mean for you?
Local Ops Fee with 3+ years of commit:
First Year: 40% of Total Fee - Next Years: 20% of Total Fee
Cumulated cash impact
compared to old model:
Year 1: -28% to -12%
Year 2: 8% to 32%
Year 3: 44% to 76%
Otherwise
flat 25% of Total Fee
Cumulated cash breaks even (compared to old model) at Year 2-3:
WHAT
is the pricing?
Because the fee covers outsourced infrastructure costs, we now have
a hard lower limit under which
we won't sell*.
+
=
Full transcript