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Research on MOBILE PAYMENTT in INDIA
Transcript of Research on MOBILE PAYMENTT in INDIA
Mobile Commerce market in India is witnessing increasing collaboration
between service providers and banks. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities.
Bharti Airtel and Axis Bank
have a partnership for providing banking services through the Airtel Money platform.
Vodafone India has signed agreements with ICICI bank
to launch mobile payment services
Such collaborations and partnerships are expected to grow and will support the market to grow.''
Non-Random (Convenience Sampling)
Sample Size: 46
Age Group- 18 years to 21 years
MCC students- female population
usage of mobile payment
by youngsters using Debit/Credit Card
factors involved in adoption/ non-adoption of innovation
like Airtel Money.
Assess the frequency
at which the consumers prefer using mobile payment services.
To conclude the current trend of youngsters preferring M-commerce
1) Time constraint
2) Not all topic could be covered- online shopping, etc
3) Availability of respondents
VERSION OF PHONE:
ANDROID - 12
PURPOSE TO USE DATA PACK IN PHONES:
1) Just Surfing (Fb, Whatsapp, google, Hangout)
2) Emails, Games, Entertainment
3) Gathering Information
Study on the Adoption of Mobile Payment Services by college students: An emperical study based on Survey Done in MCIM.
21/46 had Payment Apps
25 did not.
Book My Show -
Checking (Often- 11/21)
Booking- (Never- 15/21)
The college going crowd does not use the payment services as they
do not own debit/cards
New Innovations like Airtel Money ar still not in trend mainly
due to non-awareness.
The frequency is very less for the college students to use M-commerce-
The young generation, despite using smart phones has not taken M-payments in their lifestyle.
22 @ nearby shop
14- Online on Desktop
10- Online through phone
GENERAL TRAIT FOUND:
18- Not using but willing to use
14- Familiar but not using
7- Not using neither willing
- Personal Info Leaked- 15
Do not own a
Source- Multiple transaction, etc- 7
REASON FOR NON-USAGE:
FOR AIRTEL MONEY :
17 people using Airtel
Out of these, 7- Not interested in Airtel Money
5 - Not aware
4- Like it
1- Doesn't want to take risk