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Research on MOBILE PAYMENTT in INDIA

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Deepika Tripathi

on 6 March 2014

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Transcript of Research on MOBILE PAYMENTT in INDIA

Research on MOBILE PAYMENTS in INDIA
About M-Commerce
The
Mobile Commerce market in India is witnessing increasing collaboration
between service providers and banks. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities.
Bharti Airtel and Axis Bank
have a partnership for providing banking services through the Airtel Money platform.
Vodafone India has signed agreements with ICICI bank
to launch mobile payment services
Such collaborations and partnerships are expected to grow and will support the market to grow.''
Research Design
Exploratory Research
Non-Random (Convenience Sampling)
Sample Size: 46
Age Group- 18 years to 21 years
MCC students- female population
Sampling technique:
QUESTIONNAIRE
OBJECTIVES
Analysis of
usage of mobile payment
by youngsters using Debit/Credit Card
Investigate
factors involved in adoption/ non-adoption of innovation
like Airtel Money.
Assess the frequency
at which the consumers prefer using mobile payment services.
To conclude the current trend of youngsters preferring M-commerce
Limitations
1) Time constraint

2) Not all topic could be covered- online shopping, etc

3) Availability of respondents

4) Individual
VERSION OF PHONE:
ANDROID - 12
BLACKBERRY- 12
iPhone- 12
Windows- 9
Bada- 1
NETWORK
PURPOSE TO USE DATA PACK IN PHONES:
1) Just Surfing (Fb, Whatsapp, google, Hangout)

2) Emails, Games, Entertainment

3) Gathering Information

Study on the Adoption of Mobile Payment Services by college students: An emperical study based on Survey Done in MCIM.
LIMITATIONS
OF
THE STUDY
Presented By-
Deepika Tripathi
Section A

21/46 had Payment Apps

25 did not.

Book My Show -
Checking (Often- 11/21)
Booking- (Never- 15/21)
F
I
N
D
I
N
G
S
The college going crowd does not use the payment services as they
do not own debit/cards
.
New Innovations like Airtel Money ar still not in trend mainly
due to non-awareness.
The frequency is very less for the college students to use M-commerce-
Security issue
The young generation, despite using smart phones has not taken M-payments in their lifestyle.
PHONE RECHARGE
22 @ nearby shop
14- Online on Desktop
10- Online through phone
GENERAL TRAIT FOUND:

18- Not using but willing to use
14- Familiar but not using
7- Not using neither willing
7- Using
SECURITY ISSUE
- Personal Info Leaked- 15
Do not own a
debit/credit Card
- 12
Unreliable
Source- Multiple transaction, etc- 7
Never Done
- 5
REASON FOR NON-USAGE:
FOR AIRTEL MONEY :
17 people using Airtel
Out of these, 7- Not interested in Airtel Money
5 - Not aware
4- Like it
1- Doesn't want to take risk
DATA COLLECTION:
PRIMARY DATA
-
QUESTIONNAIRE


SECONDARY DATA-
JOURNAL
INTERNET
Full transcript