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TIM FLAGSHIP STORE FIUMICINO AIRPORT

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Liviana Sala

on 11 July 2014

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Transcript of TIM FLAGSHIP STORE FIUMICINO AIRPORT

The Telecom Italia flagship store at Fiumicino Leonardo da Vinci Airport
Thanks for your attention!
roberto.vogliolo@dooh.it
www.dooh.it

ESharon@ycdmultimedia.com
www.ycdmultimedia.com



You can review and download this presentation here:
Since 2009 DOOH.IT implements DOOH solutions in Italy and in more than 100 cities all over the world relying on a consolidated methodology, designing interventions in line with customers business strategies and constantly investing in research & development.
Founded in 1999, YCD is a global provider of advanced digital signage solutions, focusing on the retail and luxury / lifestyle markets. With a network of excellent partners in over 20 countries, there are now over 15,000 YCD installations in many fortune 500 companies including top software houses, wireless carriers, retail banks, airports, and the world’s leading luxury brands.
Increasing traffic footfall

Assisting the buying decision

Enhancing the shopping experience

Reducing perceived wait time for an agent

Increasing brand awareness, by promoting or reinforcing brand identity and loyalty

Increasing number of committed TIM contracts
GOALS
SOLUTIONS
A digital
interactive ecosystem
Video
Walls
Kiosks
PreViz
portal
Digital Signage Platform
2 x 46” Touch Screens
offering presentation
consumer & business
Tablets
75” brand promotion
55" new service promotion
3x3 46" Wall special offers services adv campaigns
SIM Fiumicino:
Store simulator for content preview

Six 10” Tablets
used as digital labels
C-nario|suite
Content Design
Videos, animations,
music, special effects
by Alkemy
Platform:
C-nario|Suite

Concepting and consulting support
Digital communication design

Integration

Project management for the installation

Content management and optimization

Technical support
IMPLEMENTATION
Set Up on-site
in just one week!
6 months
Nov 2012 - Apr 2013
RESULTS
+ 68%
Opening
Week 1
Week 2
Week 3
Week 4
ROI
The number of new customers who signed a mobile contract at the store increased an average of 17% per week during the first month after the opening.
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