Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Knowledge Gap Theory
Transcript of Knowledge Gap Theory
What is the
Theory? History Three Minnesota researchers proposed the Knowledge Gap in the 1970's Phillip J Tichenor
George A Donohue
Clarice N Olien Why does the
Knowledge Gap happen? "As the infusion of mass media information into a social system increases, higher socioeconomic status segments tend to acquire this information faster than lower socioeconomic-status population segments so that the gap in knowledge between the two tends to increase rather than decrease” Will man make
it to the moon? No knowledge of
public affair issues, new technologies or interest to gain this knowledge Top 5 reasons why
Knowledge Gap exsists Communication Stored Information Relevent Social Contacts Social Exposure Media Target Markets How to close the Knowledge Gap More entertaining/educating television shows Well known celebrity to endorse certain information Criticism Studies done are not relevant
Factual vs conceptual