Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Presentation 'Car Design'

No description
by

Da Hyun Kim

on 3 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Presentation 'Car Design'

1.Concept Making Car Design Feminine Process & Strategies 'Car Design' works? - Design is a continuous process
of concentration in which each step
has to be worked through carefully
to the end 2.Idea Development 3.Color
Development 4.Mock-up (cc) image by nuonsolarteam on Flickr 5.Decision Hall (Selling) Target customer profile and other aspects of the vehicle development plan
There follows exhaustive discussions until designers are satisfied with a shared vehicle image as the concept 5 steps of the Car Design process Idea sketch with computer or pencils and marker
showing visual images, examine design ideas and expressions. Color is an important element determining the character of a vehicle. Check the actual finished lines and surfaces as the model takes shape Masculine (http://www.forbes.com/2005/05/23/cx_dl_0523feat.html) 5+7= (cc) image by anemoneprojectors on Flickr (Sportage R) Luxurious
manly
angular shape
High performance (2009 Tucson) Cute
girly
curve(soft) shape
practicle & safe Different design depends on gender Head lamp Tail lamp Different design depends on age Traditional type(40'age) Practicaltic type(30'age) Luxurious type(50'age) Sportage type(20'age) Tucson Click Atoz Starex Avante porter Sedan Equus Genesis Sonata Grandeur Satafe Tuscani Different color by country (http://www.toyota-global.com/innovation/toyota_design/design_works/) 20'age - bright color
(Red, Yellow, Blue)
30'~40'age - a bit of darkness color(Gray, Black, silver)
over 50'age - luxury and gentle color(Gold, silver, little beige) (http://brandinsider.tv/2011/07/20/top-ten-youthful-automotive-brands/) Design works
-Explain the 5 process for making cars. If designers weren't be concentration in each step, cars would be fail to shine. To decide on the best color to cars. the shape of the vehicle is tested and refined down to the finest line. Important Need to customers' viewpoint. Differences between how men and women buy cars and differences type depending on gender(show of the most masculine and feminine cars brand).
Women
buy cars that are affordable, practical and safe.
Too cut and girly of cars.
Men
appear to love luxurious, high-performance cars.

The idea that protagonist's ride of choice-you can sell a woman's car to a man, but you can't sell a man's car to a woman is true not only on the level of individual models, but also for brands in general Why are asian brands preferred by Generation Y buyers?
Social
Social interaction has become an important factor for the young generation of car buyers.
Generation Y buyers- helping set trends from popularizing sites such as Facebook or Twitter(The examples that top automotive brands Scion, Mitsubishi, and Mazda, engage in social media)
Unique design
Most of Y buyers love unique and creation design not typical or compact car and modern affordable price of cars. http://en.wikipedia.org/wiki/Automotive_design Automotive design is primarily concerned with developing the visual appearance or aesthetics of the vehicle.
Design elements
1 Exterior design
2 Interior design-sketch, digital model and clay model.
3 Color and trim design
4 Graphic design http://www.colourlovers.com/blog/2007/04/10/top-10-car-colours-2006 Automotive Color Popularity Survey Results between 2006, the most popular choices have been tailored depending on different car type. http://humandrama.tistory.com/756 The most important thing is color of car when we choose the car. It's a bit of different depending on culture.
Korea-silver(Young people), black(old people)
German-black(Young people), silver(old people)
France-prefer blue.
Italy-Red (because of Ferrari) http://www.netcarshow.com/hyundai/2012-accent/ all of information and explanation of each car- HyunDae from 1995 to 2013. Vehicle Wrap Design: 3 Design Strategies For Amazing Car Graphics
1. Contour the design to the body of the vehicle
how closely the designer pays attention of the shape of his or her canvas.
2. Add dimension to the design
the illusion of dimensionality is a great way to attract attention.
3. Use emotional imagery to tell a story
Other emotional imagery could be funny, luxurious, or moving or image of well-being. http://www.sunrisesigns.com/our-blog/bid/38585/Vehicle-Wrap-Design-3-Design-Strategies-For-Amazing-Car-Graphics http://online.wsj.com/article/SB10001424052970204394804577012282539719306.html Top Cars, By Age Group
different age groups which car models are most popular Main point: There are the strategies of car designs
(gender, age and color) in each of process. Cool design of car is not making designers. It's customer who buy the cars http://www.bmwblog.com/2012/03/01/the-design-process-at-the-bmw-group/ The product development process for a new model extends over a period of some five years and is divided into three phases.This conceptual framework gives the greatest possible creative scope for designing the new car.
1: Fundamentals-Determining the proportions is a highly important aspect of the design process.
2: Competition-The brief is to create innovative design drafts and highly aesthetic proportions and surfaces.
3: Detail work- precision work on the details that are crucially important to the series development process http://rationalthings.net/2010/01/popular-car-colors-by-country/index.html http://v.daum.net/link/12131590 http://www.wired.com/autopia/2008/04/think-you-can-d/ Counter-http://www.hankyung.com/autoplus/article_view.php?id=201209130814151 Popular car colors by country, 2009





























Russia

11

16

18

1

2

-

-

8

17

5

23



India

16

11

1

6

5

1

-

23

6

5

26



N. America

12

12

3

2

6

1

-

18

17

13

17



Mexico

11

13

1

2

2

1

-

24

18

14

15



Europe

6

10

2

1

4

2

-

10

20

18

27



China

9

6

1

2

-

1

1

12

23

10

36



Brazil

9

3

2

1

3

1

-

10

25

14

33



Japan

3

8

1

1

3

1

-

28

23

10

23



S. Korea

4

3

1

-

3

2

1

14

29

5

39



World

8

9

1

1

4

1

-

16

23

13

25


Angled lines mean Popular car colors by country, 2009





























Russia

11

16

18

1

2

-

-

8

17

5

23



India

16

11

1

6

5

1

-

23

6

5

26



N. America

12

12

3

2

6

1

-

18

17

13

17



Mexico

11

13

1

2

2

1

-

24

18

14

15



Europe

6

10

2

1

4

2

-

10

20

18

27



China

9

6

1

2

-

1

1

12

23

10

36



Brazil

9

3

2

1

3

1

-

10

25

14

33



Japan

3

8

1

1

3

1

-

28

23

10

23



S. Korea

4

3

1

-

3

2

1

14

29

5

39



World

8

9

1

1

4

1

-

16

23

13

25


Angled lines mean a series of graphics showing car color popularity and rebuilt them in several stages. Popular car colors by country. silver, black and white color were a popular color all over the world but Each country has the accents of specific color.
Korea South America Russia Monotonous color compared to North America and Europe red color- 9% Most of black, but Chromatic series are more than other areas Quote: Designing a cool car isn’t hard. Designing a cool car that someone will build and someone else will buy is hard. Actually, it might have its customers build it. K9 failed- There is not only about price but also about Design. Because Kia shows too much dynamism of Kia's Characteristic.
It means that preference of cars are limited to purchasing customers. Language component: Audi- It looks simple and luxurious.
Curve line- It looks cute and girly.
sharp line- It looks speed and sportage, sleek lines.
angural line- It has Macho tendency and seems to weight.
luxurious and imposing style.
Bright color(Orange, red, yellow)- It looks speed, dynamic and high-energy.
silver- generally means that it is cool and elegant.
black- It is empowered, not easily manipulated, love elegance, and it appreciates the classics.
gold- it looks like love comfort. 1. http://www.smartplanet.com/blog/design-architecture/how-hyundais-design-strategy-has-paid-off/6168
2. http://www.carbodydesign.com/2011/08/volvo-announces-designed-around-you-global-strategy/ http://designadesigner.blogspot.kr/2007/05/masculine-and-feminine-design.html What is difference of Masculine and Feminine Design? http://books.google.co.kr/books?id=FxCJbRjimm0C&pg=PA179&lpg=PA179&dq=car+design+by+gender&source=bl&ots=4BDog0qI13&sig=X9ZZ5uKLcQoO9VlAAas4Au1LDuA&hl=ko&sa=X&ei=79SVUM6gD4joigLnpYHwDQ&ved=0CG0Q6AEwCQ#v=onepage&q=car%20design%20by%20gender&f=false Quote: Working with our suppliers to ensure that when we get a shortlist that is reflective and balanced from a gender point of view. http://www.guardian.co.uk/world/2008/oct/07/iran.gender Car designed specially for women
- comfortable and handle well, also color http://board.auto.daum.net/gaia/do/car/porter/read?bbsId=carporter&articleId=596&pageIndex=3&forceTalkro=T Counter- Korea design car is failed in Japan. Performance and designing are growing but, failed in marketing part in Japan. 1-Youtube: Concept Car designed and destroyed 2-Youtube: Car design process by Hyun Dae 3-Youtube: Young generation by car concept 4-Youtube: Car color trends 6-Youtube:
Nice car for girl 7-Youtube:
Refinded aggression(Masculine) 8-Youtube: 9-Youtube: http://www.squidoo.com/car_color 10-Youtube: Practical component People would want to the power and urban feel of~ Mini cooper is for Gen Y like 18~24 women.
It looks cute and compact design of style. SUV-for middle age group
It looks like having weight and imposing style. muscularity body line
(Especially head line)
Mancho tendecy and empower color Avante2012 Blue Avante2013 Avante2008 sharp line- so looks speed and sleek
Dynamic and high-energy a bit of girly, but elegant and simple
Full transcript