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Commercial Fashion

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by

Arianna Kekatos

on 1 August 2013

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Transcript of Commercial Fashion

Commercial Fashion
One Size Fits all? Is that even possible?
Brandy Melville
Hollister
Only carries size double zero through ten
Abercrombie&Fitch
“We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”

Don't carry sizes XL or XXL for women, just like Abercrombie
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