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youthinformation and social media


Daniel Poli

on 17 November 2011

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Transcript of youthinformation and social media

Potentials of web 2.0
for youth information Web 1.0 Digital Natives 65 % of young people
use the internet every day Online-communitys are the most popular activity on the internet Digital communication is an integrated
part of erveryday life for young people Web 2.0 is space
for youth culture Young people don't differentiate between
the "real" and the "virtuell" communication Interactive experiences within web 2.0 shape
social competences, knowledge and common standards and norms Youth culture within web 2.0 fulfils important
elements for the identity formation process Communication model of mass media Web 2.0 Peer-to-peer-communication Web 2.0 - whats new? Communication models The term web 2.0 the term is closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004. The term does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users use the Web. Web as participation platform Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of "Web 1.0" to provide "Network as platform" computing System of peer-to-peer
communication Codes of youth culture teenage slang pictures colours interests style fan music & bands stars scenes references to the peer group hobbies friends school inside information language political approach checked friend
references projects references to
communication discussion groups Seperating from parents, teachers und youth workers through specific codes of youth culture Strategies of digital communication Information offerings must be placed
where the targetgroup interacts in social media Offers should be structured in a way that they can be recognized by and be reproduced by the peer-to-peer communication Target group must be enabled to be carrier and
disseminator of information The concept of irritation Restructuring communication through codes Community Guides Adding new elements and interesting or amusing aspects to the
the norms, knowledge or established behavior patterns to irritate
and provoce processes of self-reflexion. # Special symbols, terms or graphical elements can
connect different issues and discussions if they fit
in the codes of youth culture Example Summer University of the CDEJ
Zrenjanin (Serbia), 6.-9. September 2010
#youth #europe #CDEJ Persons who are already networked injects the information within the peer-to-peer-communication Active community-management Connecting online and offline activities visualisation of networks To participate activly in existing communication Responding Preparation of meetings, conferences and youth projects online Communicate and document activities during performance Maintain relationships with contacs on refering to the activities Web 2.0 - a challenge
for youth information New ways of youth information Networking Authenticity as a method Web 2.0 = Social Media > 60 discussion groups
with over 600 members Youth information as a tool to help young people realise their potential as acitve and responsible citizens In complex societies and in an integrated Europe that offers many challenges and opportunities, access to information and the ability to analyse and use information is increasingly important for young Europeans. Youth information work can help young people to achieve their aspirations and can promote their participation as active members of society. Youth information services provides information in ways that enlarge the choices available to young people, and that promote their autonomy and empowerment. Respect for democracy, human rights and fundamental freedoms implies the right of all young people to have access to complete, objective, understandable and reliable information on all their questions and needs. This right to information has been recognised in the Universal Declaration of Human Rights, in the Convention on the Rights of the Child, in the European Convention for the Protection of Human Rights and Fundamental Freedoms, and in the Recommendation N¡ (90) 7 of the Council of Europe concerning information and counselling for young people in Europe. Generalist youth information work covers all topics that interest young people, and can include a spectrum of activities: informing
coaching and training
referral to specialised services. These activities may be delivered by youth information centres, or through youth information services in other structures, or using electronic and other media. Youth information should cover all topics that could interest young people: Career guidance, school and education
Information on relevant administrative bodies and procedures
Life, family, love, health
International and european information and mobility
Leisure activities
Politics and society Youth information work is realised in 28 countries in Europe

In more than 8.000 youth information centres

where 13.000 workers provide young people with generalist information

Members of

They all work under the principles of the European Youth Information Charter verification of sources
search skill
knowledge and skills of using internet tools
data privacy
consumer protection
internet security
child and youth protection
media literacy Information literacy Daniel Poli poli@ijab.de
twitter.com/danielpoli poli@ijab.de
twitter.com/danielpoli Daniel Poli Thank you for your attention !
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