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Snickers Ad Campaign
Transcript of Snickers Ad Campaign
Corus MAR 250-Element
Mars, Incorporated, 1911,
$30 Billion (US)
1930, Milky Way Farms
"Marathon" in UK and Ireland
15 Million (produced)
Not Going Anywhere For a While?
Super Bowl XLI
Where they sell
How is it advertised
Where they advertise
What makes it convenient for consumers
Wholesale Price per unit
Pre/Purchase/Post Purchase Issues
Consumer Perspective: A snack to have when one is hungry
Marketers Perspective: Track the process to make sure the consumer finds a solution that "satisfies hunger"
Consumer Perspective: A variety of snacks to have when one is hungry
Marketers Perspective: To stand out from the rest in the purchase environment.
Consumer Perspective: The consumer to buy the product again
Marketers Perspective: To have a reputation for "satisfying hunger"
Implies for those who wants a heavy snack
Discrimination- stereotypical lifestyles
Helps establish a stereotypical man
Making what you can sell
Buyer's needs and wants
Satisfies better than competitors
& Promotion Strategies
Removal of negative Feminine traits
Leaves the consumer feeling stronger
Functional Theory of Attitudes
Perception of Hungry
Source Effects: Star Power
Correlated personality traits
Needs vs Wants
Forms of entertainment
Target demographic reached?
"You're Not You When You're Hungry..
Snickers Communication Analysis