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Transcript of COMMUNICATION
Investigate the transition to the cultural approach as a response to previous theoretical paradigms
Understand the cultural approach as "of" a particular time and place
THIS WEEK WE WILL:
Discuss the metaphor of "culture" and what it might mean to you and others
Compare and contrast two cultural approaches-The Pragmatist and Purist Approach
THE EMERGENCE OF THE
Malcolm X Assassinated
Energy crisis of 1973
of Cultures" Published
Energy crisis of 1979
Cuban Missile Crisis
"In Search of Excellence"
The 'Me' Decade
"Death of a Salesman"
Cultural Approach Emerges
1960s and 70s "cultural revolution"
Tapering off of post WWII US/European Economic Stability
increased competition in global market
Oil/Energy Crisis in 1970s
Need for organizational innovation; (perceived) failure of bureaucracy and rational management
behemoth bureaucratic organizations were suitable in times of prosperity and growth, cumbersome otherwise
Bureaucracies seem as "square," dehumanizing (for both white and blue collar workers), uninspiring, not meaningful
1970's-era workers wanted intrinsic rewards/motivation. They wanted "personal growth." (mumby, 134)
"The jumping off point for this approach is the mundane observation that more things are going on in organizations than getting the job done....People in organizations also gossip, joke, knife one another, initiate romantic involvements, cue new employees to ways of doing the least amount of work that still avoids hassles from a supervisor, talk sports, arrange picnics." -Pacanowsky & O'Donnell-Trujillo, 1982
There was a frustration with traditional research,
which spurred renewed interest in qualitative research & interpretive tradition.
, scholars gave real importance to symbolic interactions in organizations
"Man is an animal suspended in
webs of significance
that he himself
Interpretation of Cultures
focus on organizations as systems of meaning
Geertz' concept of "thick description"; winking
Analyzing sense-making practices of org members
2 APPROACHES TO ORGANIZATIONAL
CULTURE AS ORGANIZATIONAL VARIABLE
FUNCTIONALIST, INTERVENTION APPROACH
PRESCRIPTIVE VIEW OF CULTURE
FOCUS ON SHARED VALUES AND IDENTITY
GENERATING EMPLOYEE COMMITMENT
CULTURE AS 'ROOT METAPHOR'
CULTURE AS EMERGENT
CULTURE AS HETEROGENEOUS
USE OF ETHNOGRAPHY
FOCUS ON SENSEMAKING
HOW DO WE STUDY
We ask: What are the key communication activities thru which sense-making occurs.
researchers study culture "on the ground"
includes everyday activities/sense-making
RITES AND RITUALS