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Untitled Prezi

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by

Oana Balaceanu

on 9 December 2014

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Transcript of Untitled Prezi

Apps Distribution Platforms (e.g. Google Play, App Store)

QR-code available at partner locations

FunJourney website

FunJourney - Introduction
FunJourney - Functionalities
Business Plan
Revenue & Costs
Marketing & Distribution
Competition
Validated Learning

Mobile application
Tourist guide & real-life game

AGENDA
ROADMAP
Introduction
New way of traveling
Excitement and fun
Reward system
Revenue system


how does it work?
Earnings & Expenses

Marketing
channels and distribution
Assumptions
validated learning
chances and risks
competition
USP
how does it work?
Online:
Social Media
FunJourney Website
Review Sites
Offline:
Posters, Flyers etc.
Affiliate Promotion
Word-of-Mouth



Chances
Tourism sector growth
Mobile usage growth
Risks
Competition
Copycats

Guidance
Gamification
Reward
Launch
Expand to
Paris
Expand to
London
no. of affiliates ~ 500



no. of users ~ 30 000

how does it work?
how does it work?
Travel. Play. Experience.
financial report
Start up costs
Human Resources 60.000 €
Marketing 30.000 €
Equipment 8.000 €




~98.000 €
Capital Investment

Prepare for
London
Focus on Vienna &
Prepare for Paris
Break-even point -
2015 2nd semester
9% buy bonus features (0.99¢)
1% buy subscription (3 €/month)
Gold subscription
Silver subscription
Bronze subscription
Value Hypothesis
retention rate
rating changes: Distribution of happy/neutral/unhappy users

Growth Hypothesis
viral engine of growth
referral rate

London
Paris
Full transcript