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Key factors behind the growth of leisure time and leisure ac

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Emily Bird

on 9 September 2015

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Transcript of Key factors behind the growth of leisure time and leisure ac

The Growth in Leisure
Expansion of leisure activities in the home
The family home remained the centre of many leisure activities including the TV, listening to music and tapes and enjoying new magazines and books. But there was also an increase in the number of TV shows depcting DIY and "do it yourself" such as Bucknell's House and Gardeners World. A new range of magazines aimed at people who enjoyed these was also on the rise with editions such as "Man About The House" and "Practical Householder".
Gardens remained a private and seculded way of spending leisure time at home, even new developments included small gardens for people to potter in and developments in gardening technology such as the worlds first hover-mower, the Flymo encouraged this obsession with gardening.
Cooking, Needlework and Knitting were still the domain of women and these could be enjoyed in front of the TV. The introdction of new gadgets which made cooking a pleasure and less time consuming enabled women to take more time to persue their leisure activities and creative interests.
Key Profiles
Barry Bucknell
- 1912-2003
BBCs DIY expert
Do It Yourself
attracted 7 million viewers
- Bucknells House
(39 week series)
Development of the transport network
Britiain became increasingly criss-crossed by a network of bypasses, ring roads, dual carriageways and trunk roads. 1958 heralded the opening of the Preston bypass (the 1st major road opened in 20 years), 1959- the first section of the M1 at 67 miles long opened and heralded the beginning of fast road travel.
Between 1960 and 1967 parts of the A1(M), M5, M8 and M60 were built. In terms of use, motorway travel was a huge success.

The development of road networks also led to an increase in travel and domestic holidays, campervans were marketed as an opportunity for families to enjoy a flexible and individual holiday and made great use of the new roads across the country.
Social impact of the growth of road networks and car ownership
What do you think would be the social impacts of the growth of roads and car ownership? Consider each of the headings below
Shopping habits
Suburban living and commuting
Negative social impacts
Key factors behind the growth of leisure time and leisure activities:
Shorter working hours (fallen from 48 hours a week before WW2 to 40 in the 1950s)
Increase in workers pay
Rising incomes and improved living standards
Mass ownership of cars
Mass ownership of televisions
Spread of education and increased social mobility
Growth of tourism companies, passenger aircraft and falling cost of overseas travel

Which of these do you consider to be the most important in encouraging the growth of leisure activities in the 1960s?

Percy Thrower
- 1913- 1988
A former Park Superintendent
Gardening Club
from 1955
1969 took over
Gardeners World
Outside the home
Pubs and Working Mens Clubs remained popular but some of the older activties, playing and eatching outdoor games or going to the cinema declined in popularity.
The spread of cars and foreign travel experiences as well as rising living standards encouraged new activities such as eating out (which had not been part of the British leisure scene before). Restaurants and bars opened catering for an array of tastes.
Shopping was also fast becoming a leisure activity on the increase. Mass advertising, the availability of new products and customer choice encouraged people to spend their money. Cars also allowed for travel to out of town shopping centres, leisure complex's and day trips. Leisure was fast becoming a profitable industry.
Increased Car ownership
Car ownership increased during th 1950s but rapidly acccellerated during the 1960s. By 1974, car use accounted for 77% of journeys (39% in 1954). Coach, bus and train travel declined as the use of the car grew.

What reasons can you think of as to why people bought cars?
Cars as a status symbol
Owning a car became a symbol of affluence, celebrity endorsement and advertising sold thousands and the mini became the symbol of "swinging London", Lord Snowdon, Peter Sellers and Twiggy all had one and others rushed to copy them.
For those that had more money to spend, the E-Type Jaguar (launched in 1961) cost £2,200 and epitomised the 'male' ideal of a car, streamlined and fast (150mph).
Read through the 2 sources and explain how they differ in relation to the reasons for increased car ownership in the 1960s.
How did the changes to roads and transport networks affect patterns in settlement?
Impact of road networks on settlement and transportation.
How do you think the growth of road networks affected other forms of transport in the 1960s?
"Neither modernisation nor more economical
working can make the railways viable in their
existing form. A reshaping of the whole pattern
of business is necessary as well. Now, after the
post-war growth of competiton from road
transport, it is no longer socially necessary
for the railways to provide such a major part
of the total variety of internal transport
services as they did in the past, and it is certainly
not possible for them to operate profitably if
they do so."

From the Forword of the Beeching Report, 1961
Research the Beeching Report, find out what Beechings main recommendations and plans for the railways were.

What were peoples reactions to these plans?
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