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leadership style in fmcg and automobile companies

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utkarsh gg

on 20 September 2012

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Transcript of leadership style in fmcg and automobile companies

LEADERSHIP STYLE IN AUTOMOBILE COMPANIES LEADERSHIP STYLE IN FMCG COMPANIES Partner management experience
Strong operational experience and capabilities
Strategic orientation
Financial acumen
Global perspective
Exceptional people management skills. LEADERSHIP SKILLS REQUIRED IN THE AUTOMOBILE SECTOR BUSINESS LEADERSHIP TRAINEE (BLT) PROGRAMME :
BLTs manage large operations and interact with customers
Prepares young managerial recruits for greater responsibility very early in their careers
Senior management team members are often mentored by young managers on specific areas like digital media HUL : LEADERSHIP PRACTICES Intuitiveness
Conflict management
Change agent
Concern for team growth
Motivate people under their supervision to understand the diverse operations of the business LEADERSHIP SKILLS REQUIRED IN FMCG SECTOR Fast moving consumer goods
Frequent purchase, consumed at regular intervals
From marketer’s angle- high volumes, low margins, extensive distribution networks
Examples: food and beverage, personal care, pharmaceuticals, plastic goods, paper and stationary, household care FMCG? DEMOCRATIC
Sharing of decision-making abilities with group members
Useful when:
Complex decisions need to be made
Leader does not have all the information
Job satisfaction and quality of work improves
Mutual benefit– allows subordinates to be part of team and allows leader to make better decisions
Decision-making process can be severely slowed down
Need for consensus may avoid best decision TYPES OF LEADERSHIP STYLES AUTOCRATIC
All decision making powers centralised with leader
No suggestions or initiatives from subordinated entertained
Effect on employees:
Competent employees chafe because of limit on decision-making freedom
Organization will get limited initiatives
Turnover among best subordinates my be high
Appropriate conditions to use this style:
When leader has all the information to solve the problem
Quick decision-making is needed
Employees are well motivated TYPES OF LEADERSHIP STYLES UTKARSH GOMBER LEADERSHIP STYLES IN FMCG AND AUTOMOBILE COMPANIES Important for companies to recruit from outside the industry
Inject new and creative ideas
Improve talent pool and supply specialized knowledge in areas such as supply chain management, marketing, change management and electronics AUTOMOBILE SECTOR : LOOKING OUTSIDE THE INDUSTRY Globalization/Redistribution of resources to high-growth, low-cost regions
Need to innovate with limited financial resources
Overcapacity
Increased competition
Maintain flexible production system in order to respond quickly to shifting global demands CHALLENGES FACED IN THE AUTOMOBILE SECTOR LEADERSHIP DEVELOPMENT TOOL:
Plots employees with highest potential (10%) called listers, and sustained high performers (15%)
These 25% are invested in a lot more heavily than others
HUL ranked fourth in leadership building potential in Hewitt Leadership Global Survey HUL : LEADERSHIP PRACTICES Giving a high degree of autonomy to managers
Assigning responsibility at an early age
Providing year-round leadership training programmes
Using a ‘70-20-10’ model for grooming human capital based on 3 pillars: leadership development, organizational readiness for future, broad-based talent development
Linking rewards to performance
Job rotation HUL : LEADERSHIP PRACTICES India’s largest consumer goods company
Products include:
Foods
Beverages
Cleaning agents
Personal care products FMCG CASE: HUL Fostering organizational commitment
Enhancing creativity
Effective teamwork
Managing intense distribution network
Tough competition
Introducing change
Expansion and diversification into new product categories CHALLENGES FACED IN FMCG SECTOR Hindustan Unilever Ltd.
ITC(Indian Tobacco Company)
Procter & Gamble
Nestle
Reckitt Benckiser
Amul
Dabur
Britannia Industries
Cadbury India
Coca-cola
Carlsberg FMCG COMPANIES FREE REIGN
Leader allows employees to make decisions
Used when:
Employees are able to analyze the situation, determine what needs to be done and how to do it
There are strong, entrepreneurial subordinates in organization with dynamic growth TYPES OF LEADERSHIP STYLES Result of philosophy, personality, experience of leader
Types:
Authoritarian or autocratic
Participative or democratic
Delegative or free rein LEADERSHIP STYLES Ability to influence human behaviour– by providing purpose, direction and motivation– to accomplish a mission
Leader is one who has:
A vision
Drive and commitment to achieve the vision
Skills to make that happen LEADERSHIP BRANDS FMCG CASE : HUL THANK YOU!
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