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Propaganda Prezi

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by

Anna Campos

on 28 July 2015

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Transcript of Propaganda Prezi

Name Calling * Use of names that evoke fear or hatred in the viewer.
* Links a person, or idea, to a negative symbol.
*The most obvious type of name calling involves “bad names.” For example: Pig, Yuppie Scum, Bum, Stingy Today's Agenda Your deeper understanding of propaganda devices can:
*Help you with the propaganda in THG
*Save you lots of money
*Assist you in making better political decisions
*Help you distinguish between fact and opinion
*Aid you in persuading others Bell Work: 2-27-13 -Write IC and HW in your calendar.

-On your SLATE:
1. What is the worst commercial you have ever seen?
2. Why is this commercial bad?
3. Did you, or have you, purchased the product that this commercial represents?

*Once you finish, take out a blank sheet of paper. Loaded Language *Using words or ideas that evoke a positive emotional response from an audience.
* Intensely emotionally appealing words closely associated with highly valued concepts and beliefs
* Appeal to such emotions as love of country, home; desire for peace, freedom, glory, honor, etc. Testimonial *The use of well-known people to endorse a product or service.
*Cause the target audience to identify itself with the authority or to accept the authority's opinions and beliefs as its own.
*Similar to ethos, BUT the person does NOT need to have credibility with the product. Propaganda is the art of persuasion.
-It is the spreading of ideas, information or rumor for the purpose of helping or injuring an institution, a cause, a person, or a product.
-Intended to make us accept something without looking at the evidence
-Usually always have a SLOGAN
EX: McDonald's "I'm lovin' it" Plain Folk *The use of everyday people to sell a product or service.
*Speakers and ads appear to make the person to be “one of the people.”
*Designed to win the confidence of the audience by communicating in the common manner and style of the audience. *"Join the crowd" mentality
*Reinforces people's natural desire to be on the winning side.
* Everyone is doing something, or everyone supports this person/cause, so you should too.
*No one wants to be left out of what is perceived to be a popular trend. Bandwagon *The strategy of showing the product’s best features, telling half-truths, and omitting or lying about its potential problems.
*Facts are selected and presented which most effectively strengthen the idea.
*The presenter only "stacks the cards" for the positive, ignoring the negative exists. Cardstacking I will demonstrate understanding of propaganda techniques by identifying examples of each. Objective Purpose What is propaganda? Practice Time:
On your slate, identify the propaganda technique being used.
*There may be more than one... Closure 1. What is propaganda?
2. What type of propaganda are you influenced by?
3. How does propaganda come up in The Hunger Games?
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