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kfc us vs china
Transcript of kfc us vs china
Anisha Puri WHY KFC??????? Because its FINGER LICKING GOOD! MENU- US vs CHINA CHINA USA CHINA'S BREAKFAST CHINA'S LUNCH & DINNER CHINA'S DESSERT USA SUPER MEGA MEAL BREAKFAST,
& DINNER! MARKETING BRAND STRATEGY FOR KFC
IN US & CHINA
Global brand essence
Brand Image & Assets
Brand stature SIMILARITIES DIFFERENCES AMERICA
Many of company own stores are sold as franchises
Theme of 2012 YUM meeting "on the ground floor of global growth; China & a whole lot more"
Domestication of Products
Convenience BUSINESS GLOBAL IMAGE #2 on Global Fast Food Chains
number of total international restaurants = 11,798
most popular in China (4,200)
Charity & scholarships Impact (China vs USA) SIMILARITIES
Expansion of fast food
Decrease in cooked meals
increase of meat diet DIFFERENCES
More for wealthy
Less sanitary compared to China Improvements(USA):
Delivery Headquarters 1441 Gardier Ln Louisville, Kentucky 40213 CHICKY:
McDonald of KFC LARGEST RESTAURANT
CHAIN MENU The additions
of food CHINA CHINA SALES Adapted to suit local taste DID YOU
KNOW?? YOU CAN SEE IT FROM SPACE??? WHAT!!!