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kfc us vs china

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by

Lourdes Rodriguez

on 23 May 2013

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Transcript of kfc us vs china

Kentucky Fried Chicken Lourdes Rodriguez
Michael Karim
Mina Donkor
Anisha Puri WHY KFC??????? Because its FINGER LICKING GOOD! MENU- US vs CHINA CHINA USA CHINA'S BREAKFAST CHINA'S LUNCH & DINNER CHINA'S DESSERT USA SUPER MEGA MEAL BREAKFAST,
LUNCH,
& DINNER! MARKETING BRAND STRATEGY FOR KFC
IN US & CHINA
Global brand essence
Menu Vision
Brand Image & Assets
Brand stature SIMILARITIES DIFFERENCES AMERICA
Many of company own stores are sold as franchises
Competition CHINA
Theme of 2012 YUM meeting "on the ground floor of global growth; China & a whole lot more"
Taiwan Gang
Less competition
Domestication of Products
Exceptional Growth
Advertising
Convenience BUSINESS GLOBAL IMAGE #2 on Global Fast Food Chains
number of total international restaurants = 11,798
most popular in China (4,200)
Charity & scholarships Impact (China vs USA) SIMILARITIES
Expansion of fast food
Decrease in cooked meals
increase of meat diet DIFFERENCES
CHINA:
More for wealthy
More clean
USA
Lower/Middle class
Less sanitary compared to China Improvements(USA):
Breakfast menu
Healthier Choices
Franchise issues
Delivery Headquarters 1441 Gardier Ln Louisville, Kentucky 40213 CHICKY:
The Ronald
McDonald of KFC LARGEST RESTAURANT
CHAIN MENU The additions
of food CHINA CHINA SALES Adapted to suit local taste DID YOU
KNOW?? YOU CAN SEE IT FROM SPACE??? WHAT!!!
Full transcript