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Social Media Version Two

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Transcript of Social Media Version Two

Social Media
Goal: Share and discuss news about your discipline
LinkedIn
Facebook
Twitter
LinkedIn
Twitter
Facebook
Goal: Increase attendance at events
Although 140 characters isn't enough for detail, Twitter is an excellent way to stay on top of breaking news.
Facebook is a networking tool for friends, companies, and organizations. This platform is used to share news information, photos, videos, and events with people and organizations.
Goal: Provide an outlet for student publication
Goal: Provide a model for students of using social media professionally
Goal: Listen to and participate in conversations about my department's faculty, current students, and donors.
LinkedIn
Facebook
Groups
Blogs
Other Goals
Pushing people to my Website/SE0
Addressing a request from students, a supervisor or a funder
6 (Free) Ways to Effectively Promote Events on Facebook:
http://www.marismith.com/six-ways-effectively-promote-events-on-facebook-case-study/
Twitter Best Practices
There is no such thing as over tweeting.
More Tweets --> More Engagement
If you post more than 23 times a day, your engagement plateaus.
Creating lists/circles that allows you to organize users you follow into groups.
How often should I post on Facebook?
Post 3-8 times a week, no more than twice a day.
Make intriguing posts to draw your followers in.
Post inspirational quotes.
Ask questions using Facebook Questions (
facebook.com/questions
).
Post pictures and videos.
Participating in conversations is very important.
Respond to other organization's and people's posts.
14 ways to get more shares on Facebook:
http://www.ragan.com/Main/Articles/46265.aspx
https://www.facebook.com/business/connect
Experiment with Facebook Ads:
What you should post:
Professional Career Development & Networking.
Post questions, links, articles, and jobs related to your discipline or industry.
Don't spam. Remember that LinkedIn is for professional career development and networking.
Join and participate in other groups that include people you would like to engage with.
Thank other people for their involvement.
How often should I post?
Post to your group at least once a month, no more than twice a week.
Leave time for other people to respond.
Be sure to nurture your personal LinkedIn profile and group page.
Groups
Groups can help users discover, share, and participate in a number of professional conversations happening in their industry and areas of interest.
LinkedIn groups are a great way to connect with alumni and funders.
Helps faculty connect students with job opportunities.
Exchange information, ideas, and opportunities.
Answer questions to demonstrate your knowledge & expertise.
Learn how to rephrase old tweets and question how to get the right followers.
Rephrase your old tweets
Old Tweet:
Find yourself with nothing to do? http://ow.ly/hjMdo
Check out the upcoming events on our #SonomaCounty Community Calendar!
Notice: the hashtag for Sonoma County, this is so people can find it when they're searching.
New Tweet:
Are you bored? Take a look at our Sonoma County Community Calender. http://ow.ly/hjMdo
There is evidence that links a 1/3 of the way through a tweet gets clicked on more often.
Links should always be shortened because Twitter limits to 140 characters.
How do I get the "right" followers?
Be strategic on who you follow.
Quality of engagement is more important than the quantity of followers.
Thank people who favorite your tweet or mention them on #FF (Follow Friday)
Example:
Thanks for the RT @iHub_SMBC
You can see who unfollows you on Twitter by using this link,
http://who.unfollowed.me/
LinkedIn is a business related professional networking site.
You can easily reconnect with old classmates.
Questions to Consider:
What are your goals for using Twitter?
Are your tweets getting retweeted?
How many followers do you have?
7 tools to monitor the effectiveness of your tweets:
http://www.ragan.com/Main/Articles/45656.aspx
How to get more relevant followers on Twitter:
Facebook is an excellent tool for publicizing events.
Consider paying to share your event, you can be effective for less than $10.
Make live updates from your events (room changes, information about upcoming events, or canceling events).
Facebook groups aren't recommended for departments but if your department has a related student club, it may make sense to join its Facebook group.
You can learn a lot about students posting.
It is often faster and more detailed than any other source.
Since it's searchable using hashtags (#), it's great for quickly getting to get diverse perspectives on a topic.
On Twitter, you'll find random people following you, who could be people outside your region, and no way connected to your work department. This is a challenge to get the right followers.
If you're using Twitter beyond widget to keep your website updated, use strategies to obtain the right followers.
When do I use the Hashtag inTwitter?
LinkedIn Groups
In groups people will discuss your department.
We will discuss more about this in the alumni section.
Plan to spend about half an hour about twice a year working on your LinkedIn profile.
Use Hootsuite to schedule and measure, you can also use the bitly shortener on Twitter.
Note:
Be careful on spelling errors.
Managing Good Facebook Posts
Although LinkedIn is most appropriate, Facebook is used for these purposes.
Alumni wants to stay in touch, mostly to engaged supporters.
For many donors, to learn about you through Facebook is what they'll use first.
On that note, your Facebook posts should mix for donors, alumni and current students.
They are also an excellent tool to publish student writing and give students a public audience.
How can I help people find posts?
The phrase, "If we make it, they will come" is not TRUE. You need to "advertise" it:
Post new blog post to Twitter and Facebook on release day and regularly.
Make sure people can subscribe to the blog.
Thank and respond to people on the blog post.
Remember that SSU uses moveabletype.
Remember that social media presents your public face.
If you've been receiving multiple requests, usually Facebook is the place to start.
Remember that Facebook is time consuming, if you can't meet the commitment, you may be better off denying the request.
The most common way to find web pages is through Google.
Google + is an excellent tool for increasing SEO. When people plus your content, that content moves up in google search.
Be sure that your about section in Facebook, Linkedin and in Twitter include your link.
Occasionally put a blog to post on your website, Twitter or on Facebook.
(be cautious with this approach)
Use Google Analyst to tract and measure website traffic.
In Twitter include a link to your website on email signature.
http://smallbiztrends.com/2009/06/find-twitter-followers.html
What's a good post?
Find your Facebook voice through status updates.
Include photos, videos, and/or links
Infographic: Photos posts get 120% More Engagement on Facebook:
http://www.ragan.com/Main/Articles/46290.aspx#
Tricks to make your Facebook page stand out:
http://www.ragan.com/Main/Articles/45746.aspx
http://blog.getpostrocket.com/2012/11/4-tips-to-increase-your-facebook-page-reach-without-paying/
What's a bad post?
Not keeping updated with your Facebook page.
(Not posting everyday)
Posting irrelevant context
Sample:
Good Post
(1)
(2)
(3)
Note: Pew Research Center has 34,803 likes.
(1) It's asking the reader to get involved by asking a question.
(2)Has a link, and a good picture.
(3) Lots of activity within 3 hours.
(21 Links, 18 Comments & 31 shares)
Summary is short and straight to the point.
Sample:
Bad Post
(1)
(2)
(3)
(1) No link in summary or picture and it doesn't tag it's organization.
(2) Doesn't say to apply for the application.
(3) No Activity.
Overall, the post is boring and doesn't intrigue the reader.
When to use #:
People use the hashtag symbol # before a word or phrase (no spaces) in their Tweet to make it searchable, that means people can follow the term.
Hashtags can occur anywhere in the Tweet or Google+ post – at the beginning, middle, or end.
Only searchable in Twitter & Google+ not Facebook.
In this Prezi, if at any point, you get confused with concepts of terms, please refer to the 1st Prezi.
Do you remember what your social media goals?
http://prezi.com/bioryoros4xx/edit/
People love to see what their friends are attending. No flyer or poster can do that for you.
(VIDEO OF NATALIE)
Make live tweets to share the proceedings with people who couldn't be there in person.
http://blog.marketo.com/blog/2013/02/how-to-make-a-splash-with-twitter-at-your-next-big-event.html
As mentioned in the previous Prezi, blogs are also a great way for faculty to share their knowledge and expertise with a wide audience in a less formal way.
How Do I Measure the Success of My Students Blog?
Other tips for increasing SEO, include links to your website in your blog posts.
Google alerts are not social media, but are an excellent tool to receive free email notifications.
This is different than on Facebook because more is not seen as better on Facebook.
In fact, if you post more than a few times each day on Facebook, you may be viewed as spamming.
If people view you as spamming on Twitter, they may report you, which will get you kicked off or unfollow you.
There are tools to identify whose unfollowed you.
On Facebook if you are viewed as spamming, people will most likely "hide" your posts, there is no way to know who theses people are though.
With millions of people using Twitter dozens of times a day, it is very likely that your tweets will get lost. In fact, the shelf life of a tweet is 2.8 hours.
Therefore, managing both your incoming and outgoing tweet is important.
http://who.unfollowed.me/
Continue Twitter Best Practices
http://blog.hubspot.com/blog/tabid/6307/bid/24507/Shelf-Life-of-Social-Media-Links-Only-3-Hours-Data.aspx
You can choose to make your lists public.
Google + has a similar system to Twitter lists called Circles.
Managing Your Outgoing Tweets
Those allow you to organize followers into groups.
What is a retweet?
To repost or forward a tweet.
Managing Your Incoming Tweets
Further reading, although this article is for non-profits, faculty might find this helpful.
Eight Common Mistakes Nonprofits Make When They First Join Twitter
http://ow.ly/jUs7l
(Twitter)
(Facebook)
Measurements
Google +
Blogs
Using LinkedIn to Identify Alumni

Go to
http://www.linkedin.com/college/alumni
and use the change school (if you don't work for your alma mater) and use the date fields to narrow people by dates of attendance, and/or use the location, employer, job type fields (the blue bars) to toggle different combinations and look at the bottom of your screen for the alumni who fit those categories.
How can I manage multiple social media accounts?
Hootsuite
Is a website that helps you manage multiple Twitter, Facebook and Linkedin accounts!
Schedule advanced posts for multiple accounts.
Hootsuite tells you if you're getting retweeted or not.
On Facebook, Hootsuite and Google+ you are able to view how well you're doing overall.
(How to keep people on your website)
Data breakdown
Percentage of popular posts
Learn what's working/what's not working
What's been reposted
Tell what browsers they're using
Able to tell whose on your page
returning visitors VS new visitors
How long they're on the website for
If they're male or female
Percentage of visitor flow
Popular pages VS non-popular pages
The location of the visitors
Full transcript