Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Threadless MKT 301

No description

Ben Ross

on 24 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Threadless MKT 301

Marketing Mix
Situation Analysis
Jake Nickell & Jacob DeHart
Recommendations to Improve Marketing

- Locate top selling regions throughout the world and add a retail store in the area
-this will bring opinion leaders into store and help spread business to others

- More prevalent and easy to find advertising:
-currently they are marketing to their existing customers
-need to reach out to other customers
-tv, radio, magazine ads

Grewal, Dhruv, and Michael Levy. 3rd ed. New
York, New York: McGrawHill/Irwin, 2012. 8-10.

Nickell, Jake. "Why Does Threadless Exist? ."
Threadless Tees. SkinnyCorp LLC, 2012. Web.
Web. 27 Nov. 2012. <http://www.threadless.com/profile/1/skaw/blog/80
6919/Why_does_Threadless_exist/page,3> .

Threadless. 2012. SkinnyCorp LLC Company. Web.
26 Nov. 2012 <http://beta.threadless.com/>.

“Threadless.” Web. 26 Nov. 2012.
-Founded in 2000

-Started with Only

-By 2006 Threadless
had a Revenue of $6.5 Million

-Current Revenue is an Estimated
$30 Million
Unique Goals
History & Growth
Target Market
: Consumers around the age of 18-34

-Geographical Location: Global

-Consumers Tend to be Artistic and Interested
in Clothing Design

: Graphic Designers Who Look to be
Involved in Clothing Design but Lack the Means
Two Target Markets:
Mission of Threadless:

"To give the creative minds of the world more opportunities to make and sell great art"
-Jake Nickell Felt that Consumers Were Socially Forced to Buy Named Brand Clothing

-This Commercial Consumerism Limited Growth and Competition in the Clothing Industry
Goal !
-To Provide a Forum for Unknown Artists to
Showcase Their Creativity, and Serve as a
Platform for Innovation and Creation

-Place Value in Artists Rather than Profits or
Market Share
Physical Product:
- Selling the Art and Designs that
Customers Create
- Printed onto T-Shirts, Hoodies,
Tank Tops, Toddler Clothing,
Mugs, iPhone Cases, Bags, &
Other Home Accessories
Intangible Benefits:
- Create a Community for Their
Customers to Meet Other Designers
- Allows Them to be Apart of Producing
the Product they are Purchasing with
Other People
Idea of the Product:
- "Never Stop Making"
- Company is Built on the Idea of Giving
Customers the Opportunity to Make Art
-If No Art; No Company
Pricing Strategy
Most Popular:
- Tee Shirts: $10 - $20
- Hoodies: $30 - $40
Use a Customer-Oriented Price Strategy
- sell what the customer values
- Threadless is able to determine
what customers value through
online voting
- consumers determine what will
be produced
- Threadless has never produced a
flop product
- consumer is the company
Marketing Channel
Forward Vertical Integration
- Threadless is the manufacturer
- they ship directly to the customer
- they have one retail store in Chicago
Supply Chain:
-Consumer creates design
-Consumer votes &
chooses which design they want manufacturer to create
Manufacturer (Threadless) listens to consumer & creates consumers choice
-Manufacturer ships directly to consumer
-Consumer orders online from manufacturer the design that they told manufacturer to create
-One retail store in Chicago
-Consumer creates design
-Consumer votes &
chooses which design they want manufacturer to create
Manufacturer (Threadless) listens to consumer & creates consumers choice
-Manufacturer ships to retail store in Chicago
Customer goes to retail store in Chicago to purchase desired product
Supply Chain
Loyalty Programs
- Threadless does not offer a customer rewards program
-Threadless Ambassadors: employees that assist artists through the submission process of their art work
-Artists are rewarded $2,000 if their design is chosen, plus a $500 gift
card, & an additional $500
each time their design
is reprinted
Personal Selling
- Threadless does not use personal
- Products are are not of high cost
- Sales are made through the Internet
Website Design
- Focus on advertising final product to consumer through internet ads
- Use Seasonal images within advertisement (winter)
- Show they offer other products than just tee shirts
To Consumers:
To Artists:
- Chance to have art recognized
- Over 247,000 Designs have been submitted
- Over 2 Million global community members
- Awarded over $7 Million
Social Media
-Utilizes: Facebook, Twitter, YouTube,
Tumbler, & Flicker
- 1/2 Million fans on Facebook and
over 2 million followers on Twitter
-This allows Threadless to be able to
market to millions of people at once
- Visually appealing website
- Layout: Colorful, organized, user friendly
- Engages the user to enter multiple sections of the website
- Main focus of website is to attract consumer purchases
- Design of website reflects the corporate image of Threadless
-Recommended Improvements:
- additional filters to search
-by years, designer, color, etc.
- background music on homepage
MKT 301-Section 5K
Prof. Recarey
Alvaro Rauseo
Benjamin Ross
Daniel Mendelsohn
Ryan Carlin
Full transcript