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Seven Generations Education Institute

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Manitoba/Ontario Prezi

on 2 March 2018

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Transcript of Seven Generations Education Institute

Why Advertise?
Strengths
Weaknesses
Threats
Opportunities
Strategy
Consistency + Frequency + Creativity = Market Share
Who We Are...
Objectives
Creative Strategy
Investment
Your organization is constantly evolving

Advertising builds brand awareness

Advertising allows you to control your image


Review your current market position

Understand what makes an effective marketing framework

Outline a strong branding strategy
Integration of core teachings of Anishinaabe culture

Commitment to highest quality of education

Wide array of programs, top-notch facilities
Public misconceptions

Lack of awareness about available programs

Hard to connect through multiple communities
Competitive landscape

Funding uncertainties

Potential students seeking trades jobs out of town
Economic uncertainty drives a need for continuing education.

Desperate need for bridges between First Nations and the community.

Shortage of skilled trades in the workforce
The Marketing Funnel
Why Radio?
Radio tells stories

Radio creates a pre-need preference

Radio has reach
The biggest reach of any station in NWO.

The largest and best newsroom in the region.

Creative team with over 60 years of experience.
Over 65,000 users per month.

4 million page views per year.

The preferred source of online news/info in NWO.
Who We Are...
It's all about community!
Summary
A consistent, frequent, creative marketing strategy will:
Radio:
6 x messages per day Monday to Friday
AT40 - 4 x messages per day Saturday and Sunday
Word of the Day - Monday to Friday
On-line:
2 rotations News Page Big Box #2
(Approx. 75,000 impressions / month)
Features Package
Radio:
1974 30 second messages per year
518 name mentions
Average: $2,028 per month

Online:
24/7 placement on News Page
Over 900,000 views per year
$700 per month

(Average of $2,728 per month)
Speak to the listeners emotional wants and rational needs

Drive program awareness and growth

Establish Seven Generations as the leader in quality, student-first education.
Total Investment
$32,733 / year
The Rest of Your Story Starts Here:
A success-driven marketing plan.
Full transcript