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Seven Generations Education Institute
Transcript of Seven Generations Education Institute
Consistency + Frequency + Creativity = Market Share
Who We Are...
Your organization is constantly evolving
Advertising builds brand awareness
Advertising allows you to control your image
Review your current market position
Understand what makes an effective marketing framework
Outline a strong branding strategy
Integration of core teachings of Anishinaabe culture
Commitment to highest quality of education
Wide array of programs, top-notch facilities
Lack of awareness about available programs
Hard to connect through multiple communities
Potential students seeking trades jobs out of town
Economic uncertainty drives a need for continuing education.
Desperate need for bridges between First Nations and the community.
Shortage of skilled trades in the workforce
The Marketing Funnel
Radio tells stories
Radio creates a pre-need preference
Radio has reach
The biggest reach of any station in NWO.
The largest and best newsroom in the region.
Creative team with over 60 years of experience.
Over 65,000 users per month.
4 million page views per year.
The preferred source of online news/info in NWO.
Who We Are...
It's all about community!
A consistent, frequent, creative marketing strategy will:
6 x messages per day Monday to Friday
AT40 - 4 x messages per day Saturday and Sunday
Word of the Day - Monday to Friday
2 rotations News Page Big Box #2
(Approx. 75,000 impressions / month)
1974 30 second messages per year
518 name mentions
Average: $2,028 per month
24/7 placement on News Page
Over 900,000 views per year
$700 per month
(Average of $2,728 per month)
Speak to the listeners emotional wants and rational needs
Drive program awareness and growth
Establish Seven Generations as the leader in quality, student-first education.
$32,733 / year
The Rest of Your Story Starts Here:
A success-driven marketing plan.