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Wal-Mart

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by

Elizabeth Winslow

on 1 July 2014

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Transcript of Wal-Mart

Recommendations
to improve customer satisfaction
A Brief History
Samuel Moore "Sam" Walton (March 29, 1918 – April 5, 1992) was the founder of Walmart. He was one of the most successful merchant of his time.
Why We Chose Wal-Mart

In addition Walmart's effectiveness in using the 4Ps
Walmart is a very charitable organization, one of the biggest givers to the community and a major employer
The Key to Walmart's Marketing
Strategy

References
A Brief History
A Brief History
A Brief History
1960’s
, Walmart opened the first store in Rogers, AR in 1962 and Walmart becomes incorporated in 1969


1970’s
, Walmart starts expanding and opening new departments; pharmacy, jewelry and auto centers
1980’s
, Walmart spreads across the US and in 1988 opens their first Walmart Supercenter

1990’s
, Walmart has stores in every state in the US and opens stores around the world; Mexico, Canada, China, Brazil, Argentina and UK

2000’s
, Walmart founded Walmart.com and offers site-to-store and tops the Fortune 500 as the Largest American Company

2010’s
, In 2012, Walmart celebrated 50 years of helping people save money so they can live better. The Walmart company employs 2.2 million associates worldwide and serves more than 200 million customers each week at more than 11,000 stores in 27 countries.

Goldman, L. (2011, JUL 20). The Incredible Story Of Walmart's Expansion From Five & Dime To Global Megacorp. Retrieved from Business Insider: http://www.businessinsider.com/the-incredible-story-of-walmarts-expansion-from-five-and-dime-to-global-megacorp-2011-7?op=1

History Timelinehttp://corporate.walmart.com/our-story/history/history-timeline. (2014). Retrieved from www.walmart.com: http://corporate.walmart.com/our-story/history/history-timeline

Bagons, S. (2013, SEPT 18). Top Marketing Strategies That Can Be Learned From Walmart. Retrieved from Money News Now: http://www.moneynewsnow.com/2013/09/top-marketing-strategies-that-can-be-learned-from-walmart/

Moth, D. (2012, SEPT 20). Walmart's 3,500 local Facebook Pages gain just 2m Fans. Retrieved from Econsultancy: https://econsultancy.com/blog/10733-walmart-s-3-500-local-facebook-pages-gain-just-2m-fans#i.12poi711e3mf0q

(2012, January). Walmart Stores, Inc. Data sheet- Worldwide Unit Details January 2012. Retrieved from Walmart Corporate: http://news.walmart.com/news-archive/2012/02/22/wal-mart-stores-inc-data-sheet-worldwide-unit-details-january-2012

Wal-Mart losing $3 billion a year from thefts (Wal-Mart losing $3 billion a year from thefts)
http://www.azcentral.com/business/consumer/articles/0613biz-walmarttheft13-ON.html
You need it, they've got it
Where isn't Walmart?
Explanation of Marketing
Social Media
-Wal-Mart has launched 3,500 individual Facebook pages
@Walmart has 513K followers!
Social Media pages offer the latest promotions and upcoming events.
11,003 Total Stores

Always Low Prices
Committed to offering the best price!
Sporting Goods
Food
Toys
Apparel
Office Supplies
Furniture
Auto
Baby
Beauty
Health
Home
Electronics
Pets
Pharmacy
Create a Membership Card Program
Similar to Extracare at CVS
and Kroger Plus at Krogers
Allows the Marketing Committee to monitor the purchasing habits of the community
27 Countries
Top Companies for Diverse Business Opportunities
Diversity and Inclusion Awards
"Everyday low prices for a broad range of products that are always in stock in convenient locations."
Price
Walmart advertises low prices and price matches. If a competitors price is lower, Walmart will give an eGift card for the difference of the lower price.
Convenience
Promotion
newspaper ads
commercials
coupons
billboards
Walmart provides jobs to a large amount of the public and especially to our veterans.
According to foundation.walmart.com "In 2013, Walmart and the Walmart Foundation gave $1.3 billion in cash and in-kind contributions around the world, surpassing 2012's total by more than $244 million. Global in-kind donations accounted for $1 billion, while $316.3 million was given in cash globally.
Between last year and this year, Walmart has hired 42,000 veterans and are projecting to hire 100,000 veterans in the next 4 years
100 Best Companies for leadership development for Women
Charitable
Environmental Sustainability
Jobs
Charitable Donations
Customer Value Proposition
Incentive for customers to shop more and earn rewards
Walmart should tighten their security because Walmart looses about $3 billion from theft.
Tighten Security
Full transcript