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Lancelot Media London - helping clients succeed with mobile advertising

Marketing professionals are focused on incorporating mobile into media plans this year. We produced a simple prezi sharing market intel speaking to agencies & publishers. Includes background on The RoundTable our audience targeting solution.
by

Richard Parboo

on 24 October 2016

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Transcript of Lancelot Media London - helping clients succeed with mobile advertising

A mobile advertising platform offering frictionless solutions to build scalable monetisation of mobile audiences


With Pan European headquarters in London & Lisbon our solutions
help publishers deliver personalised user experiences
and scalable ROI for advertisers
...because ad trading today is

PROBLEMS

WITH
MOBILE ADVERTISING
TODAY
of all web traffic is
1.2 Billion
$20.6 Billion
(US spend in 2015)
forecasted growth

In the UK, total digital adspend for 2013


£6.3bn
(IAB UK)
WHAT IS THE

users globally
SO WHERE IS
MOBILE HEADING
?

8.49%
Mobile users account for
of global
website
hits.
25%
In the US,
MOBILE ONLY
DSP
SSP
NETWORK
PUBLISHER
AD
TRADING
WHITEBOARD
MEDIA
BUYERS
AD
AGENCIES
ADVERTISERS
RTB PLATFORM
DATA
PARTNERS

CONVERSION TRACKING PARTNERS
PUBLISHER PARTNERS
AD EXCHANGES /
SSPs
AD NETWORKS
CUSTOM / PRIVATE
EXCHANGES
BENEFITS
OF THE ROUND
TABLE
PUBLISHERS
The RoundTable leverages Publisher assets and integrates delivery, protecting data and reducing ad wastage by targeting users with relevant messages

Through our proprietary automation software we look to make this data actionable resulting in increased yields for our Publisher partners

ADVERTISERS
The RoundTable integrates data and delivery overlying a Real Time Bidding capable platform

We make campaign data usable and actionable resulting in better campaign ROI for advertisers.
HOW WE

HELP

OUR CLIENTS
Ad Network Trading Platform
for all your mobile targeting requirements

Brand safety
is highly critical:
RoundTable gives brands access to a premium and transparent portfolio of mobile sites.

Creative innovation
is our priority ensuring users have a happier experience
Exclusive access
to global mobile
inventory we target users by
location/device//interests


Data Science approach towards
ad relevancy & personalisation


Private Marketplace
allows
High Volume Private Deals with
Premium Buyers
SOLUTION
FEATURES
State of the art RTB Ad Exchange
delivering highest quality ads
at the best price


Means more time for Publishers to
focus on Sales
while enabling
Advertisers to generate ROI
FRICTIONLESS
ADVERTISING
Create a
Private Marketplace
for mobile ad spaces from our exclusive Publisher Partners

Option to
Cross-Bid
for higher fill rates & maximum reach

BRAND SAFE
ENVIRONMENTS
YOUR MOBILE

REQUIREMENTS
Seamless access to Global audiences on Mobile

ZERO Investment in technology

SOLUTION
HEADLINES
Traffic - Reach - Global


Get
instant access
to bid on global
Mobile traffic
without launching a technical platform
• Ad exchanges – Smaato, Nexage, Inner-active, Mopub, OpenX, Avocarrot, Tapsense & Google Ad-X
• Open RTB 2.1 Compliant Self-Serve Bidding Platform
• Server to Server integration through Open APIs
• 3rd party Conversion Tracking from offers in addition to in-house tracking solution
• 3rd party fraud detection through AdTruth
• DMP Integration for improved targeting & optimization vs. ROI

ROUND
TABLE
FEATURES
complicated
x
X
X
x
x
X
X
x
(
Source
: e
Marketer, June 2014
)
+38%
£83m
Just four years ago the entire UK market was worth
(Source:
The Guardian
)
This is well ahead of the £3.8 bn forecast to be spent on TV ads in 2016
£4.46 billion
The stratospheric growth of mobile advertising
inked for 2016
The seemingly inexorable growth in mobile usage
half of Britons
are expected to own an iPad, Kindle or similar tablet device
by 2018
Monetise your audience
earn revenue
on rich demographic data


Programmatic Marketing Platform allows marketers to better organise their data and
execute highly targeted marketing campaigns


Capture valuable campaign data
presented on dashboards in real time including performance and brand centric metrics
x
Users waste valuable time on devices searching for the
X
button to delete ads
Seen any
relevant
ads recently?


(and doesn't advertising
look really
crap
on mobile screens!)
Advertisers require guidance
on the role mobile can play on media plans
UK
mobile
advertising will
overtake
the multi-billion pound
newspaper and magazine
market next year
(
Source:

The Guardian)
Total UK digital advertising market is forecast to be worth

£8bn in 2015
Mobile will account for nearly 30%
of all digital ad spending this year
(Source: Campaign Magazine)
with this figure rising to more than half by 2016

Learn more about our solutions:
Richard@lancelotmedialondon.com
+44 7740 832 70
GET IN
TOUCH
The RoundTable is a mobile advertising solution built on a
Demand Side Platform
(DSP). Using proprietary automation software we make user data
actionable

We have worked in the digital space since 2000
(
Source:
IAB UK Adspend Report 2014)
WHAT IS THE
ROUNDTABLE?

DIGITAL ADVERTISING
ARCHITECTURE IN 2015

Adspend on mobile can be a bit spray & pray.
Full transcript