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Copy of Ethos, Pathos and Logos: An Overview

Modified from a presentation by Ms. Reed

Tonya Hamer

on 10 November 2013

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Transcript of Copy of Ethos, Pathos and Logos: An Overview

There are several ways to appeal to an audience.

Among them are
-- Rhetorical Appeals
Establishing and using reputation or expertise.
Ethos, Pathos and Logos:
Using reasoning, logic, evidence, and common sense to persuade.
To prepare for your Education Forum project, we will explore these three ways to appeal to an audience.

* Make sure you have your graphic organizer open (you can find it in the "Process" section of the WebQuest).

* Use your graphic organizer to take notes during this presentation.
When a judge comments in court, audiences tend to listen because it is the job of a judge to know the law. The nature of the job creates ETHOS.
Creating or bringing out emotions in the audience; connecting on an emotional level.
is related to the English word
, which involves sympathy and empathy
The Greek word
is the basis for the English word
, meaning "good sense."
refers to any attempt to appeal to the intellect, the general meaning of "logical argument."
You arrive home 20 minutes after your curfew and your parent or guardian has decided to ground you for a week as punishment. On a separate piece of paper, try to persuade your parent or guardian to change his or her mind by using one of three types of arguments explained below. Answer on a separate piece of paper -- you have 4 minutes.
Argument 1:
Appeal to your parent or guardian by showing that you are trustworthy and that you care deeply about the situation and its effect on him or her. You should use "I".
Argument 2:
Appeal to your parent or guardian by telling a story with lots of details to create pity for yourself and your situation. You can use "I", though you may refer to other people as well.
Argument 3:
Appeal to your parent or guardian by being rational and by giving statistics and commonly held beliefs. Refer to experts and facts that can be supported and explained. You should use "I" sparingly.
is related to the English word
and refers to the trustworthiness of the speaker/writer.
“In 2006, American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.”
How does the following company appeal to ETHOS?
How does this advertisement appeal to pathos?
How does this advertisement appeal to logic?
Writers can also use pathos to appeal to humor. This advertisement is for a brand of sports equipment. How does it use pathos?
This billboard is for a water company. How does it use LOGOS?
Look at this ad. Which appeals does it use?
Watch this commercial.
What appeals does it use?
Watch this commercial.
What appeals does it use?
Your Assignment Today:
* Define Ethos, Pathos, and Logos in your own words on your Graphic Organizer.

* Then go back to your WebQuest to finish the steps on the "Process" page.
Before you start taking notes on your graphic organizer, watch this video.
The writer can establish his ethos by appearing knowledgeable, trustworthy, respectful, and believable. It helps to show you know what you're talking about.
When using PATHOS, writers often describe or show emotional scenes in detail. They try to create a sense of pity, anger, fear, or other emotion in their audience.
Writers often do this by citing statistics, facts, experts, and evidence that prove their argument.
Writers and speakers use these appeals to persuade others in real life.

You will create a balance of these appeals to convince MCPS officials and other educational policy-makers to pursue your solution to a problem with the current education system.
three rhetorical approaches
How does this ad use pathos?
How is this company establishing its ethos?
* Before you close this Prezi, complete the first row of your graphic organizer.

* Then go back to "Process" in the WebQuest for directions on how to complete the graphic organizer

* Print and turn in your graphic organizer by the end of class please :)
Thank you! Remember...
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