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Transcript of Marketing Mix
The Product is anything which is offered for
sale in market.
PRICE OF A PRODUCT
Engro Foods offer a wide variety of product that comprises of food, health and nutrition products to meet the customer needs. Engro Foods offer its products in the following categories:
Fruit Juices, Ice cream, Flavored milk and other dairy products.
-High quality and eye catching packaging.
-Packaging color: red, blue, yellow, orange, green and purple.
-Uses "Tetra Pack" packaging of their entire dairy products ,to keep them more protective
-Products have special features to make it more attractive to the customers.
For example: In case of their dairy products like milk, they have tried to include the special feature that is the low fat and sugar content.
Omung Dobala, Olpers Lite etc
Sizes include 1 Liter and half Liter
of dairy milk, choc bars and
soft serve ice-creams are of
Engro Foods is well known for the quality and taste of its products. Engro Foods Believes that
“Success is built on Quality”.
Engro Foods Limited is pursuing the competitive pricing strategy
for its products. In competitive pricing, the product price is
determined considering the price of major competitor
like Nestle, Haleeb etc.
PROFIT MARGIN OF THE PRODUCT
STABILITY OF PRICES
EFL sets prices of their products according
to the market demand as low as possible
The profit margin is usually high because of
the high quality of the product
As the product is a diary product so its prices
generally tend to fluctuate.
SCALE OF PRICE
The prices are fixed on a
scale so that majority of
public can afford.
Available on every small/Large
or medium sized retail outlet,
stores and marts all over
EFL has to consider their
competitors prices while
setting theirs because
they are facing some very
EFFECTS OF COMPETITORS
Engro Foods sell some of their products ( Like :Omore)
directly to consumers using cycles and their own personnel.
The strategy has been in practice for many years and
is being used by walls too.
-Products are transported through private transportation firms.
Example: Abu Dawood Logistics
and also through few trucks owned by the company.
EFL has divided Pakistan into five regions for milk distribution namely: Karachi, Lahore, Islamabad,Multan and Peshawar.
-About 500+ distribution channels covering all over Pakistan.
-Currently, Olpers is available in 80 cities across Pakistan
Eye catching and colorful ads
1) EVENT PROMOTION
Engro foods (PVT) limited has been established in may 2005 as a part of process ENGRO Groups. The plant located SUKKRA & SHAIWAL. In Sukkra plant located on 23 acre land, has the raw milk reception capability of 300,000 liter per day & UTH milk capacity of 200,000 liter per day. The plant has been established at a cost of 1 billion.
It start its operation in majors players in food Industries
They launch MULTIPLE PRODUCTS:
Engro Corporation is one of the leading Pakistani business
conglomerates with stakes in the fertilizer, food, power generation,
petrochemicals, automation and terminal storage industries.
As a holding company its subsidiaries include:
1)Engro Fertilizers Limited
2)Engro Foods Limited
3)Engro PowerGen Limited
4)Engro Polymers and Chemicals Limited
5)Engro Vopak Limited
“Build branded food business to improve quality of life by offering tasty, affordable and high nutritional products to our consumer.”
“Aim at transforming the company within the five year into first national food industry giant, then into regional force and finally into a global player”
A COMBINATION OF 4P'S
ENGRO FOODS LIMITED is the subsidiary of ENGRO group. Their brands are one of the top brands in Pakistan in the milk sector.
Their products are purchased heavily by customers. This is due to marketing Strategies, Promotion, price and quality of their products and the vast distribution channels
This helps in increasing their Revenue day by day.
These are Reasons for the success of their brands.