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Marketing Mix

Marketing Mix of Engro Foods Limited
by

Asma Rasheed

on 23 December 2014

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Transcript of Marketing Mix

CHANNELS OF DISTRIBUTION
PROMOTION
PRODUCT
PLACE
Price
MANUFACTURER
The Product is anything which is offered for
sale in market.
LOCATION
Engro Foods
PRICE OF A PRODUCT
Quality:
PRICE
PACKAGING
Marketing
Mix

CONTENTS:
INTRODUCTION
VARIETY:
Engro Foods offer a wide variety of product that comprises of food, health and nutrition products to meet the customer needs. Engro Foods offer its products in the following categories:
Fruit Juices, Ice cream, Flavored milk and other dairy products.
-High quality and eye catching packaging.

-Packaging color: red, blue, yellow, orange, green and purple.

-Uses "Tetra Pack" packaging of their entire dairy products ,to keep them more protective
OLPERS
OLPERS
OLPERS
OLPERS
OLPERS



-Products have special features to make it more attractive to the customers.

For example: In case of their dairy products like milk, they have tried to include the special feature that is the low fat and sugar content.
Omung Dobala, Olpers Lite etc
FEATURES:
Size:
Sizes include 1 Liter and half Liter
of dairy milk, choc bars and
soft serve ice-creams are of
different sizes

Engro Foods is well known for the quality and taste of its products. Engro Foods Believes that
“Success is built on Quality”.
Engro Foods Limited is pursuing the competitive pricing strategy
for its products. In competitive pricing, the product price is
determined considering the price of major competitor
like Nestle, Haleeb etc.
PROFIT MARGIN OF THE PRODUCT
STABILITY OF PRICES
EFL sets prices of their products according
to the market demand as low as possible
The profit margin is usually high because of
the high quality of the product
As the product is a diary product so its prices
generally tend to fluctuate.
SCALE OF PRICE
The prices are fixed on a
reasonable
scale so that majority of
public can afford.
Available on every small/Large
or medium sized retail outlet,
stores and marts all over
Pakistan.
EFL has to consider their
competitors prices while
setting theirs because
they are facing some very
strong competitors.
EFFECTS OF COMPETITORS
ON PRICE
DISTRIBUTOR
WHOLESALER/RETAILER
CONSUMER
INDIRECT CHANNEL
Engro Foods sell some of their products ( Like :Omore)
directly to consumers using cycles and their own personnel.
The strategy has been in practice for many years and
is being used by walls too.
DIRECT CHANNEL
TRANSPORTATION
-Products are transported through private transportation firms.
Example: Abu Dawood Logistics

and also through few trucks owned by the company.
COVERAGE
EFL has divided Pakistan into five regions for milk distribution namely: Karachi, Lahore, Islamabad,Multan and Peshawar.
-About 500+ distribution channels covering all over Pakistan.
-Currently, Olpers is available in 80 cities across Pakistan
ADVERTISEMENT
-Electronic Media:
Eye catching and colorful ads
-Television
-Radio
TELEVISION
BILL BOARDS
VEHICLE
ADVERTISEMENT
PRINT MEDIA
1) EVENT PROMOTION
2) SPONSORSHIP
-Personal Selling
PUBLIC
RELATION
Engro foods (PVT) limited has been established in may 2005 as a part of process ENGRO Groups. The plant located SUKKRA & SHAIWAL. In Sukkra plant located on 23 acre land, has the raw milk reception capability of 300,000 liter per day & UTH milk capacity of 200,000 liter per day. The plant has been established at a cost of 1 billion.

It start its operation in majors players in food Industries
They launch MULTIPLE PRODUCTS:
-MILKS
-ICE CREAMS
-FRUITS JUICES
-MILK POWDER
-FLAVOURED MILK
-LASI.
Engro Corporation is one of the leading Pakistani business
conglomerates with stakes in the fertilizer, food, power generation,
petrochemicals, automation and terminal storage industries.


As a holding company its subsidiaries include:

1)Engro Fertilizers Limited
2)Engro Foods Limited
3)Engro PowerGen Limited
4)Engro Polymers and Chemicals Limited
5)Engro Vopak Limited
HISTORY
-Introduction
-Marketing Mix
-Product
-Price
-Place
-Promotion
-Conclusion
MISSION STATEMENT
VISION
“Build branded food business to improve quality of life by offering tasty, affordable and high nutritional products to our consumer.”
“Aim at transforming the company within the five year into first national food industry giant, then into regional force and finally into a global player”
MARKETING
MIX
A COMBINATION OF 4P'S
CONCLUSION
ENGRO FOODS LIMITED is the subsidiary of ENGRO group. Their brands are one of the top brands in Pakistan in the milk sector.

Their products are purchased heavily by customers. This is due to marketing Strategies, Promotion, price and quality of their products and the vast distribution channels
This helps in increasing their Revenue day by day.

These are Reasons for the success of their brands.
Group Members:
Asma Rashid
Ghalia Farid
Sualeha Jaffri
Saima Rafaqat
Ayesha Khan
THANK YOU
THANK YOU
Full transcript