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APP ECONOMY

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by

giordano bruno

on 26 August 2014

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Transcript of APP ECONOMY

INTRODUCTION
Revisioning
Details & launch
Development
Ideation
PRODUCTION PROCESS
MOST DOWNLOADED FREE APPS
FACEBOOK
1
3
INSTAGRAM
YOUTUBE
2
TWITTER
4
TEMPLE RUN
5
SHAZAM
6
PAY PER INSTALL
BUSINESS MODELS
The industry of mobile applications has reached a value of 8 billion USD in just the United States
+ 20,000 DOWNLOADS EVERY DAY
+ 40 milion of photo shared every day
G
O
O
G
L
E
MOST DOWNLOADED APP
Half billion of active users
Most download free game
10 milion tags every day
Advertising has reached a value of $ 56 million, a figure that is expected to double in the next year
REACTION TO ADVERTISING BY AGE OF GROUP
This apps allow to unlock additional content contained in the free version:
extra levels
virtual currency
pro version of the app
More than 50% of these apps are games, both in the app store that in google play
Is the most classic way to sell an app, it concern the sell of the full version of the app
FRUIT NINJA
ANGRY BIRDS
CUT THE ROPE
CAMERA+
WATH'S APP
PAID APPS BEST SELLING
The app has been downloaded 350 million times as well, from the day of its launch has earned a figure close to 300 million euro
It is an istant messaging app, and its value is around a billion dollars
It's an editing application, the number of weekly downloads is close to 60,000
In 2010 reached a record of 10 million downloads in 10 days
Is the second most downloaded app, and its earnings are close to 200 million
APP SELLING
APP ECONOMY
The application market is growing. There are several ways to gain this business.
concept
prototype
Software Development Kit
...express your imagination!
test
on PC
on device
functional testing
usability testing
performance testing
load testing
integration testing
regression
stress testing
Name
Price
Description
Graphic
...etc.
publishing
How to gain
Advertising
Additional services
Direct sales
Sales Trends...
App review
Refund...
can be given only by the marketplace's owner
775,000
900,000
120,000
120,000
25$ billion
Employment
USA: 600,000 jobs
1 billion smartphones will be sold in 2014
There will be 10 billion mobile Internet devices
Between 2010 and 2011:
220% increase in job postings for iPhone-related developer position
302% increase in job postings for Android developers
Worked by
Matteo M. Marini
Jacopo Silvis
Matteo Vairo
Jan Berto
Full transcript