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Transcript of APP ECONOMY
Details & launch
MOST DOWNLOADED FREE APPS
PAY PER INSTALL
The industry of mobile applications has reached a value of 8 billion USD in just the United States
+ 20,000 DOWNLOADS EVERY DAY
+ 40 milion of photo shared every day
MOST DOWNLOADED APP
Half billion of active users
Most download free game
10 milion tags every day
Advertising has reached a value of $ 56 million, a figure that is expected to double in the next year
REACTION TO ADVERTISING BY AGE OF GROUP
This apps allow to unlock additional content contained in the free version:
pro version of the app
More than 50% of these apps are games, both in the app store that in google play
Is the most classic way to sell an app, it concern the sell of the full version of the app
CUT THE ROPE
PAID APPS BEST SELLING
The app has been downloaded 350 million times as well, from the day of its launch has earned a figure close to 300 million euro
It is an istant messaging app, and its value is around a billion dollars
It's an editing application, the number of weekly downloads is close to 60,000
In 2010 reached a record of 10 million downloads in 10 days
Is the second most downloaded app, and its earnings are close to 200 million
The application market is growing. There are several ways to gain this business.
Software Development Kit
...express your imagination!
How to gain
can be given only by the marketplace's owner
USA: 600,000 jobs
1 billion smartphones will be sold in 2014
There will be 10 billion mobile Internet devices
Between 2010 and 2011:
220% increase in job postings for iPhone-related developer position
302% increase in job postings for Android developers
Matteo M. Marini